Business
Brendon Mulvihill, SVP - Head of Licensing at Jukin Media joined the show to discuss all things UGC! Jukin licenses content for shows like Tosh.0 and Ridiculousness and also owns their own sub-brands: Fail Army, People are Awesome and The Pet Collective which have millions of followers and subscribers between YouTube and Instagram. Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level. User Generated Content runs the internet, but it's a little bit like the wild west in its current state. "People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there." FOLLOW THE GUEST, Brendon Mulvihill LinkedIn: https://www.linkedin.com/in/brendonmIG: @bmulvihill FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Twitter: https://twitter.com/STNDigital LinkedIn: https://www.linkedin.com/company/stn-...