Business
How do you rate the quality and impact of your customer communication and conversations today? The reality is, we often overestimate the quality and impact of them. It’s important that we provide enough space to think about what we can do to improve them significantly, what might be missing or what's possible if we chose to be more intentional with customer communication and conversations. Don’t allow George Bernard Shaw’s quote of “The single biggest problem in communication is the illusion that it has taken place” to go unrecognized. Just because you say something doesn't mean they heard it, believe it or will act on it. You have the ability to design the customer conversation you want to experience, so pursue what I call “meaningful customer conversations”. Listen to my podcast where I share research into six of the common fallacies we make about our communication, four customer conversation principles and five powerful conversational practices you can implement and invest in. I also talk about this topic in my blog post Why Customer Conversations Go Wrong. I'm confident when you apply what I share, you'll immediately notice the quality of your engagement improve and ultimately start to have really meaningful customer conversations. Jermaine Edwards Your Customer Growth Guide