Business
Hi everyone, my first guest on The Women who Build Podcast is Sheta Mittal, Co-founder &Me - Solving Women's Health Needs. &Me is India’s first women’s health brand which through its amazing products, makes menstruation, beauty, and fitness fun and easy for women! Sheta Mittal is an Aerospace Engineer from IIT Bombay and a Harvard Business School Alumnus. She started her career as a Management Consultant with BCG, worked as a Marketing Manager with Future Group, and then spent 5 years with NIKE in their US and China offices. She is known to add the flavor of consumer centricity, wherever she goes, and I have personally learnt so many strategies from her! So excited to have her on the first episode. You will learn the following: - How Sheta made her way to the health & wellness space from Aerospace Engineering - Fundamental ways of doing consumer research - How you can leverage resources at business schools such as Harvard to optimize your time there - CRM process to adopt to differentiate your Consumer Research from other startups - D2C growth medium: Ambassador program - "Just Do It" approach of decision making: buying time for research vs taking actions immediately - how to decide Follow The Women who Build Podcast @TheWomenWhoBui1.