Business
“I think we are all inquisitive, but I just took a step further”. Listen to Shakun Sethi, Founder and CEO of Tickle.Life, which is the world’s first Discovery Platform based out of San Francisco. The platform helps folks in their sexual journey through wellbeing products and professionals. Fun fact: On its first launch, it had 5,000 user sign-ups on the first day! Shakun has over a decade of experience and specialization in Community Management, International Communications, Brand Management, and Digital Media. Inclusivity is paramount for her and that is evident in her work. This is her second start-up after running a crisis communication company successfully for over 8 years called Dizuna Communications. In this episode, you will learn: - Shakun’s journey of starting Tickle.Life - from her visit to a sex toy shop in Netherlands. - Tickle.Life as a marketplace. - Journey from MVP to now: consumers may not know what you are expecting them to, demand and supply sides should feel comfortable with each other’s work. - Tips for building marketplaces: respond when consumers respond, use terms that consumers are familiar with to improve user base, what time do the consumers use the product? - Advertising strategy for sextech products. - Choosing a co-founder: experimentation helps! - Choosing team members: referrals, matching team members’ age with user age. - How can you not compromise on talent quality when recruitment gets hard? - Investor feedback on sextech. - Biggest learning - FOCUS! Follow on Twitter - Tickle.Life @TickleLife and The Women who Build @TheWomenWhoBui1. In case of any questions / suggestions, write to me at shreya.bakliwal1993@gmail.com or drop a message at +91-7702366262.