Business
You have a great product, but you haven't quite figured out a way to launch it to the masses…what do you do?Enter Words Taylor - The Webinar Launch KingTaylor is an online marketing expert and has mastered the art of creating content that will increase engagement, build a following, and ultimately get more sales.He helps entrepreneurs launch high ticket products and services through webinars.In this episode, we talk about:- The secret to a winning webinar- The lost art of market research- Launching high ticket offersJoin in the conversation as we talk all about launching through webinars and some secrets to creating engaging content!Key Takeaways- Learning from the example of his father (01:50)- Sunk cost fallacy- when is it time to quit (07:17)- Ego is expensive (10:42)- Launching your product/service through webinars (13:45)- There's no better marketing than doing a good job (18:40)- The secrets to a winning webinar (22:31)- The lost art of market research (24:08)- The answer to fixing a marketing mix problem (25:14)Additional ResourcesConnect with Words Taylor:Instagram: @wordstaylorwordstaylor.com-----You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja