Business
We're Magic Keys Radio, giving nonprofit organizations the "magic keys" to unlock the secrets of marketing their good cause. Whether it's writing a newsletter or a fund raising appeal, the Magic Keys hosts bring you the latest (and most fun) strategies to bring your donor communications to life. In this episode, Nonprofit Marketing Guide's Kivi Leroux Miller and Claire Meyerhoff host a lively discussion about one of their favorite topics -- Nonprofit Writing. Their guest is fund raising specialist Sam Caldwell, who has been on the front lines of fund raising for more than two decades. Sam believes in "writing with the audience in mind" -- and has done just that in his long career. Sam has been Director of Planned Giving at The Children's Hospital of Philadelphia and Director of Advancement at Wilmington Friends School. He now helps hundreds of small, medium and large Nonprofits as President of The Planned Giving Company. Sam is going to share his knowledge about writing and producing fund raising materials like letters, brochures and newsletters."You don't have to have a big budget to make a big impact with your fund raising appeals," said Caldwell. "Even in Planned Giving, an area of fund raising populated by lawyers and financial professionals -- the trend is towards a more conversational writing style." Caldwell's interview is part of an ongoing Magic Keys series on Storytelling and Writing for Fundraisers.We're Magic Keys Radio. Tune in and find out how you can use the best High-Impact, Low-Cost ways to Build support for your good cause.NonprofitMarketingGuide.comShow Guest: Sam Caldwell, PlannedGivingCompany.com