Business
Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete picture of their marketing campaigns. We have been conditioned to think that cheap $3 leads are the way to go in our marketing without having an in-depth look at the data.In this episode, Tim and Randy take you through an actual Facebook marketing budget all the way from the cost per click (CPC) to cost per lead (CPL) to the cost per acquisition (CPA) and your return on investment. As a business owner, you should always treat marketing as an investment and not an expense. Always take your marketing seriously and track all your data. With this data, you can take what works and scale it. Having the leads is just one part of the equation; you should also have a system in place that automates the nurture process.Tune in to this episode and learn more on how to have an in-depth look at your marketing data and find wins in your lead gen campaign.Key TakeawaysDo you know your data? (02:56)Why you shouldn’t shut down your marketing campaign without understanding all the data (07:58)Why you should focus on cost per acquisition, not cost per lead (11:15)Determining your return on ad spend (11:44)Marketing is an investment, not an expense (12:47)Having systems in place to nurture your leads (13:22)Take your marketing campaign seriously (16:52)Additional Resources:----pfmarketingsolutions.com/blackfriday----www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwinninggym.com/workshopwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!