Business
Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for free or at a lower rate before they commit to a membership. That's where Low Barrier Offers, or LBO’s, come in.Low Barrier Offers are a marketing strategy you put out there hoping that by the end of it, you convert some of these people into your regular membership. They work by bringing people to your gym because they hit all the checkboxes and are at a price point where many people don't have to think too hard about buying.However, there are some cons to this type of marketing as a gym owner. First, if all you do for your marketing is run short term LBO challenges, you condition your market to always wait for the next LBO without ever buying your regular membership. LBOs should be a feeder system into your membership and not the same participants taking advantage of it every time.Tune in on this episode to learn more about the pros and cons of LBOs and whether you should be running them in your gym. Additionally, we give you some good tips on how to get a constant organic flow of people coming to your gym.Key TakeawaysAre Low Barrier Offers ever going to disappear? (02:27)Why LBOs check all the boxes (06:34)The pros and cons of running LBOs (07:31)How to get an organic flow of people coming to your gym (10:29)Why websites are absolutely important for organic traffic (14:41)Looking at your marketing from a consumer's point of view (15:53)Don't put all your eggs in the LBO basket (18:36)Additional Resources:----winninggym.com/workshop----www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!