Session 40: Adopting Social Media for Your Small Business
In session 40 of A Marketing Podcast, I focus on some of the hurdles that small businesses have when adopting social media. I also talk about the diff...
A Marketing Podcast with Matt Coco
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A Marketing Podcast focuses on the development of marketing strategy and tactics to help you deliver results and achieve your marketing goals.
Session 39: Digital Marketing Setup – Setting up Google Analytics
In session 39 of A Marketing Podcast I walk through setting up Google analytics and claiming your Google business as part of your marketing platform s...
Session 38: 2017 and Small Business Digital Marketing Setup – Part 1
In session 38 of A Marketing Podcast, I provide an overview of how the year is going to unfold for the show. I also get started on the first theme of ...
Session 37: 2016 Year in Review, and the 2017 plan
In session 37 of A Marketing Podcast, I give you a quick review of the year of 2016. I also talk about the plan for 2017 and what I have in store for ...
Session 36: 2017 Marketing Strategy Development
In session 36 of A Marketing Podcast, I’m talking about 2017 Marketing Strategy Development. It’s that time of year to get your strategy developed and...
Session 35: A Scientific approach to advertising
In session 35 of A Marketing Podcast I’m talking about executing a scientific approach to advertising. The approach provides you with a way to constan...
Session 34: A Customer Marketing Discussion
In session 34 of A Marketing Podcast I talk Customer Marketing Overview. I go over when customer marketing kicks in and things to consider to deliver ...
Session 33: Awareness marketing – Not just impressions
In session 33 of A Marketing Podcast I talk about awareness marketing and how it’s more than just paying for impressions. I touch on the differences b...
Session 32: The Power of a CRM in Marketing
In session 32 of A Marketing Podcast I talk about the power of a CRM tool in your marketing. I cover what a CRM is and how to sue it help develop mark...
Session 31: Happy Thanksgiving (Canadian Edition)
It’s Thanksgiving here in Canada! So naturally I was laid out on the couch full of turkey and didn’t get to putting together a full session for you to...