AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
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AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.
Joining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion ...
The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup fo...
Joining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about li...
When a successful entrepreneur and startup advisor wants to distill his experience into a book to educate others, surely he is going to choose to writ...
Startup expert and author Jeremiah Gardner returns to talk about the aftermath of his success crowdfunding campaign for The Lean Brand. With over $23,...
Douglas Goldstein is the co-author of Rich as a King: How the Wisdom of Chess Can Make You a Grandmaster of Investing. Built around the application of...
If you’re an author entrepreneur or work in the business of books, then you’ve probably learned that there is no magic formula for success. A no-name ...
Jason Gilmore is an accomplished programmer who has been writing tech books for years. He's landed traditional book deals as well as published and sol...
Although the publishing industry is ripe for innovation, figuring out how to tear down the old norms and build a thriving publishing startup company i...
How do you handle the emotions when your dream of being traditionally published doesn't come true? And what do you do with the manuscript you've worke...