BONUS: How To Launch Products Like A Pro
One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through t...
Auto Brand Podcast
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Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket.
#13: SEMA Councils, Women in the Aftermarket & Enthusiast Brands, with Lee Riser @ Truck Hero
What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the...
#12: ACES & PIES Made Easy, with Michael Chapin @ PartsHub
Have you struggled to effectively and efficiently manage your ACES and PIES product data? Do you find yourself still using spreadsheets or downstream ...
#11: Consumers: The Most Important Voice In Your Marketing, with Jason Ehrlich @ Yonder
What is the most important voice you should be listening to in your business, if you truly want to grow? Is it the sales team or engineering? Is it yo...
#10: 2019 SEMA Research: Who Is Killing Our Industry?
We’ve heard for years that young people are killing the automotive aftermarket. But is it true? Today on the podcast, we’re going to dive into the 201...
#9: Becoming an Innovative Brand, with Michael Hall @ Hall Labs
How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers act...
#8: The #1 Way Consumers Will Find Your Brand
Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as autom...
#7: Transforming Your Product Data, with Kevin Martin @ COMP Performance Group
The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product ca...
#6: Creating an Automotive Brand Website: It's Not About the Website
What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is ...
#5: The Online Car Show + Speed Shop: Wheelwell.com's Jonny Mill
Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens...