B2B Startup Marketing is a podcast aimed to spread modern Sales and Marketing wisdom and share it with the world. Shoham Eckhaus is the chief strategist at Penguin, a B2B Tech digital SMarketing agency. (SMarketing stands for sales & marketing). On the show she aims to answer the questions that are on the 'top of mind' for startup founders and sales and marketing leaders of tech companies, some of them are rising startups and some are mature tech companies. The episodes and interviews reveal stories about successes and failures, and focus on the useful lessons along the journey.
Adapting your marketing as the world continues to change around us can enable your company to thrive and grow within your current markets. Illy Gruber...
Getting better and more innovative kinds of data is crucial to the decisions many businesses and investors make. Ethan Chernofsky, VP of marketing at ...
As we continue to navigate our way through these uncertain times, is it possible to adjust our marketing in a way that will allow growth for our busin...
Today I’m interviewing Eytan Buchman, the CMO of the largest freight marketplace in the world, Freightos. During the current pandemic, Freightos' miss...
Leadership is challenging even during the easiest of days, but how can you be an inspirational leader during a global pandemic? Today I am joined by M...
Building a customer acquisition funnel that grew into $65 million in annual recurring revenue—in just three years!–is no small feat. In this episode, ...
Perry Nalevka, CEO of Penguin Strategies, joins us today to share his unique perspective on how to succeed as a CMO—including what to do and what not ...
You are in for a treat this episode because I have Jake Levant joining me to share some of his “secret sauce” marketing techniques that have brought h...
Today I am excited to have one of the smartest marketers I’ve ever had the privilege of working with on the show. Rebecca Herson joins me for this epi...
Many businesses struggle with aligning sales and marketing, so today I will be discussing this important topic with Penguin Strategies' COO and VP of ...