The Holidays are a great chance to sell books, right? True...BUT they're also a horrible time to try to sell books. Why? Because competition is fierce. Everyone is bombarded with ads, they're way stressed with too much to do, and they're more distracted than ever. We all have advertising fatigue - we're sick of being marketed to. So how do you, as an author with an awesome book, market your book without adding to the fatigue? That's what I'm talking about here. Basically, I'm going to teach you how to keep it real, keep it personable, and market in ways that help your readers. My techniques are easy yet highly strategic. Go to https://bestsellingauthorstudio.com/h... and you can download the guide to this video, too.

Bestselling Author Studio

BAS holiday promotion 2019 mixdown

Lara Helmling explores some of the interactions and nuances of Publishing houses and bookstores

Bookstores and Publishers, How do they interact?

Lara Helmling Explores the pros and cons of becoming a bestselling author as well as the process of doing so.

Becoming a Bestselling Author on Amazon

Lara Helmling Goes over the Top 3 things that editors look for when they ask for a marketing plan.

The TOP 3 things editors look for in your marketing.

Lara Helmling explains why our well known celebrity culture in marketing is NOT good for authors and their book sales.

Why the celebrity culture is bad for authors.

Lara Helmling goes in and describes some of the lesser known interactions within the publishing world, today we talk about how bookstores can actually affect the publishing of any particular book.

Publishing INSIDER, The role of Bookstores in Publishing Decisions

Lara Helmling gives quick and easy tips on how to make your marketing different and catchy to the eyes of your audience.

Making your marketing POP

The road to success as an author is paved badly. There are potholes everywhere. Regardless, you can make it through to the finish line with the 3 P’s. In today’s episode, you’ll get encouraged. You’ll realize that success as an author sometimes feels like winning a war where you lose all of the battles. Keep going. Listen today to reclaim the passion and purpose that drove you to be an author in the first place. And let that passion and purpose drive you to get your book in the hands of every reader who needs it.

The Three P's of a Successful Book Launch

Social media marketing. Most authors would rather have a root canal. Yet we all know we can’t ignore it. These platforms are part of a vast network filled with readers who would love your book. Today you’ll get 5 important tips on how to stop wasting time and start getting results on social media.

5 Tips to Launching on Social Media as a Fiction Author

For authors I work with, branding is one of the most confusing things about marketing. Today I simplify the whole mess down to one thing. Get this one thing right, and you can stop worrying about your branding and focusing your attention on where it needs to be. 

The #1 Thing You Need in Your Branding if You're a Fiction Author

To sell your book successfully, stop thinking about it. Stop telling readers ‘about’ your book. Instead, show readers how your book will give them an experience, a solution, an escape. Learn to tune into your readers and connect with them in a way that will sell books.

To Sell Your Book Stop Thinking about Your Book

On today's episode, you get the number one mistake authors make when trying to get readers' attention...Book signings, tweets, and guest blog posts...if you're an author you've tried it all. So what's your bottom line like? If you're like most authors, it's not what you want it to be. Why? How can you have such a great book and such a paltry response from readers??? There are a few key reasons...and all of them have to do with the way you're communicating with potential readers. Listen today to find out what to do differently (hint: it's simpler than you ever dreamed). 

How To Get (and Keep) Your Readers' Attention in Your Marketing

Authors, are you getting marketing advice that actually works? Or do you feel like you're spinning your wheels for very little reward? In these ten-minute broadcasts, editor and marketing expert Lara Helmling gives you the most important do's and don'ts in book marketing today. Discover how to use your gift to find your tribe and sell your books. Learn more at http://bestsellingauthorstudio.com/listen. Music by www.bensound.com.