Preparing for the Unexpected
Life is 1% what happens to you and 99% how you respond. That’s never been a more relevant observation than in the times we live in now. So the onus is...
Better Marketing | eCommerce Podcast with Thierry Augustin
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About
Better Marketing gives eCommerce brands actionable insight to reach, convert and retain more customers. Hosted by Thierry Augustin, founder of Sent Agency. Support this podcast: https://anchor.fm/thierry-augustin/support
Is your marketing working?
With all the dashboards and data streams we have access to, how do you know what’s really moving the needle for your business? In this episode, we tal...
The Problem with Going Green
COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re w...
We're Selling to Humans
Just in case you forgot, your customers are more than just the dollar signs in your analytics dashboard. So the key to impacting them starts with reco...
From Medicine to Marketing
In episode 5 of the Better Marketing Podcast, we take a trip down memory lane as our host shares how he discovered his passion for marketing and 3 gol...
Diversifying Your Marketing Mix
In episode 4 of the Better Marketing Podcast join host and founder of Sent Agency Thierry Augustin as we explore the revival of direct mail in the DTC...
The Money is in the Data
In Episode 3 of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we look at Shopify's newest development: email....
DTC to IRL
In this episode of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we explore the benefits of offline initiativ...
You can't spell email without AI
In this episode of the Better Marketing Podcast, we explore the emerging role of AI in email marketing and how to leverage it for your eCommerce busin...
Tune in to Better Marketing!
Want to know what to expect from the Better Marketing Podcast? Join host Thierry Augustin, founder of Sent Agency, as he shares why this eCommerce bus...