Andre Ortolon explains how micro influencers helps Dell Outlet reach everyone from gamers to small business owners, bridging the B2B/B2C divide and creating hyper-relevant messages for multiple audiences.

Break Free: The B2B Marketing Podcast

How Marketers Can Stay Relevant & Credible with Micro Influencers

Sean Crowley from Dun & Bradstreet explores how marketers can align with sales and customer service to drive revenue.

Cracking the Sales and Marketing Alignment Code

Sofia O'Malley is leading the global marketing effort for Dell Outlet, a unique brand that targets both B2B and B2C customers. Hear how Sofia's team strikes the right tone for these distinct audiences.

Leading a Global B2B & B2C Marketing Department

Guest Julie Brown explains how "upstream marketing" enables her team to directly contribute to her organization's earnings before interest and taxes.

From ROI to EBIT: Proving Marketing's Worth

With trade shows and in-person meetups off the menu, marketers are turning to digital experiences to reach audiences. Mark Bornstein is pushing the boundaries of what a webinar can be, both for marketers and for viewers. He shares his tips on creating experiences that entertain AND persuade audiences. 

Creating Memorable Digital Experiences

Latne Conant is the world's first Chief Market Officer, and she's here to tell us how losing the 'ing' makes all the difference for modern marketing.

How CMOs Can Transform Their Role with Latane Conant

Danny Nail and his team built a global ABM content platform that saves local teams time and money producing personalized, custom assets. Danny explains how the system works and how you can duplicate his success.

Building a Global ABM Platform

Can marketers finally say goodbye to the MQL? Not only CAN they, says Lisa Sharapata, they MUST. Find out how to tap into your "dark funnel," align sales and marketing, and trade MQLs for measurable pipeline.

Is It Time to Ditch the MQL?

What does it take to succeed at ABM? How do you bring sales and marketing together, set shared goals, and figre out who should be in charge? Kelvin Gee speaks from his experience with Oracle.

Building an ABM Program from Scratch

Sendoso's Sruthi Kumar shares how her organization bridges the gap between online and offline customer experience, as well as how she built a first-class marketing department from the ground up.

Bridging the Online and Offline Gap for B2B Buyer Experience

This episode, Gary Gerber from Folloze lets us in on his secrets for scaling ABM to epic proportions without losing the personal touch.

ABM at Scale with Gary Gerber

Every decision people make has an element of trust built into it. And content marketers have the opportunity to become trusted guides, according to Margaret Magnarelli, Executive Director of Digital Product Evolution and Growth Marketing at Morgan Stanley. In this episode of Break Free B2B, TopRank Marketing President Susan Misukanis sits down with Margaret to talk about the four "trust factors", engaging the C-suite around trust, key trust metrics, and more.

Understanding the Psychology of Trust for Better Content Marketing

Amidst employee churn, client turnover, strategy pivots, and emerging new technologies, B2B marketers are inevitably facing change on a regular basis. How best to navigate this reality while remaining steadily focused on the unflinching objectives in front of us? In this episode of Break Free B2B, marketing leaders Carol-Lyn Jardine and Heather Hurst offer helpful guidance on change management in the B2B space.

Change Management in B2B Marketing

You’d be hard-pressed to find an industry where building trust is more critical than in health care. Emily Thompson has been working in this sector as a copywriter and content strategist for years, and in this episode of Break Free B2B she shares her thoughts on using content marketing tactics and techniques to develop strong relationships when the stakes are high.

Building Trust in Healthcare through Content Marketing

As CEO of the clean energy consulting firm Link Positive and co-founder of soon-to-launch energy optimization implementation startup Minify Energy, Ben Wallace understands the deeper business implications of sustainability. In his wide-ranging Break Free B2B interview with TopRank Marketing, Ben explains the “Triple Bottom Line” and the material impact on productivity, brand image, employee awareness, and more.

Focusing on the ‘Triple Bottom Line' in B2B Marketing

B2B marketers: Break free from boring content, vanity metrics, and high effort for sub-par results. This podcast is a masterclass in better B2B marketing. We interview B2B marketers at the top of their industries, to find out how our listeners can replicate their results.

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Break Free: The B2B Marketing Podcast

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