Building your Brand Foundation
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Whether you are looking to launch a brand, shake up a new category, or you just need help clarifying your message, I can help. I’ve used my Brand Foundation Programme to help businesses of all sizes connect with customers by defining their purpose, clarifying their values and telling their story.

Your Network

Today we are going to deal with your network. What is Your Network Your target market is your customers while your network is your peers. The people w...
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Your Market Position

Today we're going to be dealing with market position.  Knowing where you see yourself in your market is huge because if you can deliver on what your b...
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Your Target Market

In today's episode, we're going to be dealing with target market. It is important to be successful.  One of the biggest mistake in having a business i...
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Your Personality

How can I bring my personality to my brand? Brand personality is how your brand speaks, act, and behave. You might be thinking that branding is only f...
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Your Vision

Today we're going to talk about our brand vision. Many people often get confused or feel there's a huge amount of overlap between the vision and the m...
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Your Mission Statement

Today we're going to be dealing with your brand mission statement.   Mission statement is something which many people get confused with vision statem...
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Your Values & Beliefs

In this episode, we're going to be talking about your brand values and beliefs. Why they matter and how to go about articulate them in a way that's g...
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Your Why

Today we're going to tackle your why or your purpose.  The problem is without a strong why or a strong purpose behind why you do your business, you'l...
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Your Story

Today we're going to be talking about your Brand Story. All of the brands that I gravitate to tend to have a strong brand story. It's something that I...
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