Thomas Henry with AdWeek wrote an article titled A 4-Step Roadmap to Help Brands Create a Marketing Plan for the ‘New Normal’.  He highlights four interesting areas, but as I was reading the article I didn’t feel the small business was being considered.  Today Phil and I will explore the four suggested roadmap waypoints Mr Henry references and introduce our small business slant.  At the end of this episode, you will be able to read the business climate for your industry and anticipate the new normal. F1 for Help - www.f1forhelp.net Abandon Your Aches Massage - ayamassagecda.com 

Business Buffet

E117 - Reading the business climate and anticipating the new normal

Today, Ed and Phil are going to ask the questions, “Are you listening to your customers?” on this episode of the Business Buffet.A big thank you to our sponsors: Abandon Your Aches Massage - ayamassagecda.comF1 for Help - www.f1forhelp.net 

E116 - Are You Listening to Your Customers?

Today’s episode is a deep exploration of something a big box store is doing to succeed and then Ed & Phil drill down to the main elements any business can use to improve their business.A big thank you to our sponsors:F1 for Help - www.f1forhelp.net Abandon Your Aches Massage - ayamassagecda.com

E115 - Be the most convenient place to shop

When you’re in business for yourself you obviously need to have a business license, relevant supplies & business equipment, name & branding and a physical location, if applicable. Although you HAVE to have those things, there are other things almost as important. In this episode, Ed and Phil will talk about the top 8 things every business must have that will give them the best opportunity of being successful.Thank you to our sponsors: F1 for Help - www.f1forhelp.netAbandon Your Aches Massage - ayamassagecda.comSocial Media Summit - https://www.smwcda.com

E114 - Top 8 Things Every Business MUST Have

Have you heard about the business who was destroyed online because an employee said someone on a video that went viral?  How about the business who got vandalized because they were not enforcing the mask mandate?  My favorite is the business who got shut down by a mod of angry people because you gave money to a political candidate?  These things all happen everyday and small business owners are scared to death.  How you react to the initial attack is critical to surviving the onslaught.  For that matter, knowing the attack is happening is the first step.  It today’s episode, Ed & Phil will discuss how to monitor the internet for negative attacks and give you tips for dealing with the cancel culture.Thank you to our sponsors: Zenith Exhibits Studios - www.ZenithExhibits.Studio  F1 for Help - www.f1forhelp.net  Abandon Your Aches Massage - ayamassagecda.com

E113 - How The Cancel Culture Is Hurting Your Business

Cash is king. Businesses need cash. Cash is the lifeblood of your business. Without it, your business doesn’t function. You can’t pay for your supplies, you can’t pay your employees, you can’t pay your rent. 30% of small businesses fail because of a lack of access to cash. What can you do to handle cash flow issues in your business? How can you keep cash flow issues from happening? Ed and Phil will discuss those questions and provide sound and viable answers on this episode of the Business Buffet.Thank you to our sponsors:Abandon Your Aches Massage https://ayamassagecda.com Tails Foundation Inc. http://www.tailsfoundationinc.com F1 for Help - 208-687-0183 www.f1forhelp.net

E112 - Dealing With Cashflow Issues in Business

Has COVID-19 slowed down you sales cycle?  If so, then every at-bat is mission critical and thus you should take a closer look at your technique.  If you are making the mistake of not taking the prospects point of view, then you could be leaking closed deals and wasting lots of time in the process.  In today’s episode Ed & Phill will discuss this very common sales problem and what you can do to overcome the natural tendency to make.Thank you to our sponsors:Social Media Summit CDA  - smwcda.comF1 for Help - www.f1forhelp.net

E111 - Most Common Sales Mistake #12 - Not Taking The Prospects Point Of View

Business owners already have it hard enough. They are responsible to their employees, their customers and/or clients and to the business itself. Those that pull the trigger on business ownership realize, all too fast, the challenges that can cripple the business from being successful. Then why would business owners choose to surround themselves with people who can speed up the process of business demise? How do you identify those people? Should you seek out relationships with people that can ONLY help your business? Ed and Phill will talk about that on this episode of the Business Buffet.

E110 - Is Your Circle of Friends Helping or Hurting Your Business Success?

With 2020 being anything BUT what we all thought it might be, things are vastly different. Many of the norms we were used to in our daily lives have shifted to new norms. And that includes in business. Whereas there are many businesses who have benefitted from COVID-19, there are also plenty who have struggled mightily to keep their head above water. We have talked at length at what businesses who are suffering can do to keep their proverbial doors open and today I’m going to review some of those things on this episode of the Business Buffet!

E109 - Fill The Hole

Is paid digital advertising even working for small businesses anymore?  Everybody says you have to do paid advertising on Facebook, Google, and Twitter, but what are they really trying to tell you? can business only succeed if it pays for digital advertising, or are there other options a small business can turn to in these very confusing COVID-19 days?  In this episode, Ed and Phil will discuss different digital advertising options that are not Google and/or Facebook.A big thank to to our episode sponsors:F1 For Help - www.f1forhelp.netAbandon Your Aches Massage - ayamassagecda.comSocial Media summit - www.smwcda.com

E108 - Preparing for new digital advertising methods

When it comes to sports, whether it’s team sports or individual sports, there are coaches involved. But when it comes to business, many scoff at the idea of having a coach. In this Ingredients episode of the Business Buffet, we’re going to talk with business coach, Ted Schmidt, an award winning business & executive coach, trainer and speaker, who will walk us through some of the things he's helped his clients improve on.                                     Thanks to our sponsors:Call F1 for Help at (208) 687-0183Visit                                                       Social Media Summit CDA at https://www.smwcda.com For more information on Ted Schmidt and Action Coach Northwest, please visit https://tedschmidt.actioncoach.com 

E107 - Why a Business Coach is a Good Idea - A Conversation with Action Coach, Ted Schmidt

Historically, it’s usually a gamble when businesses speak out about anything, but now with social media’s pervasiveness, vast reach and viral potential, brands are now put under a new global microscope.  In today’s divisive social and political climate, brands face unprecedented challenges when engaging with consumer audiences on social platforms.  As hot-button issues dominate headlines, many businesses and brands have struggled to navigate today’s biggest, and sometimes most controversial, conversations. On this episode, Ed and Phil will talk about how to navigate your business when you are thrust into the political spotlight when all you really want to do is serve your community by selling your products and services.

E106 - When You’re Forced to Mix Business with Politics

Corona-virus, nationwide protests, and finding local talent are all reasons why you might have implemented a telecommuting strategy for your business.  The question is: is this approach helping or hurting?  In today’s episode Ed & Phil will discuss different business scenarios and the impact of working from home might have.  We’ll also explore the potential opportunities for those who might be struggling with the whole idea.

E105 - Is Telecommuting Helping or Hurting Your Business

For months it seems like all we’ve talked about is how to get through a crisis in business. Whether it’s ‘Rona or protesters that are taking out their anger on brick and mortar stores, businesses have been hit from all angles. Today we’re going to shift gears a little bit and talk about the pros and cons of partnerships in business.Today’s episode is sponsored by:Abandon Your Aches Massage - ayamassagecda.comF1 for Help - www.f1forhelp.netSocial Media Summit - swmcda.com

E104 - The Good, the Bad and the Ugly of Partnerships in Business

Over time, your service-based business will need to adapt to customer needs, industry shifts, technology advances, and economic conditions.  Are you conditioned to be on the look-out for when a change is required or are you an individual who feels your business will never need to change?  In today’s episode, Ed & Phil will discuss the types of changes that face different types of businesses and ways to embrace the change.Today’s episode is sponsored by:F1 for Help - www.f1forhelp.netSocial Media Summit - swmcda.comAbandon Your Aches Massage - ayamassagecda.com

E103 - Evolving Your Service Based Business

Ed Bejarana & Phil Anderson discuss business tips, ideas, and challenges that every small business owner faces. With over 65 years of combined business experience, Ed & Phil bring a wealth of real-world knowledge presented in a way small business people can connect. Ed & Phil use humor, logic, and antidotal stories to highlight helpful ideas business owners can use to tame the ever-changing business landscape.

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Business Buffet

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