Social Media Marketing aka Building Your Boat While Sailing
The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the p...
Changing the Game with Digital, Presented by SAP
Share:
Listens: 17
About
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller. Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
Out with the Old, In with Marketing Automation: Benefit or Spammy
The Buzz 1: “Automated emails, triggered emails, drip email marketing…phrases often used by people considering a marketing automation system…where the...
Brand Marketing in a Post-Pandemic World
The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder) The ...
Web Optimization: Make Your Customers’ Digital Journey Suck Less!
The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.” (Adam Audette, Chief Knowledge Officer, RKG)...
eMail Marketing: Digital Dinosaur or Business Backbone?
The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email ...
Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*
The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital rel...
How to Build Engaging Virtual Events: Insider Success Tips
The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it loo...
The Psychology of Video Engagement: New King of Marketing Tactics
The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketin...
Era of Your Customer: Who’s Minding Their Journey and Experience?
The buzz: “Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the pr...
Storytelling for Marketing & Sales Success: Fact or Fiction
The buzz: “Today, data is hidden all around us, and this begs the question: Is storytelling still important during a time when analytics reign supreme...