@Mailchimp rounds out their marketing with unexpected content
In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean bac...
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Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.
This FinTech company uses Twitter to empower small businesses
In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company lear...
The @NHL uses Twitter to rally new fans
Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bring...
Wizards of the Coast makes magic on Twitter
In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a...
Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns
In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitte...
This agency puts Broadway shows in the spotlight
What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Mirand...
@BOMBAS does cause marketing right
Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’v...
Mini-episode: Q&A with our very own Social Media Coordinator
In our new mini-episode (is that a thing?) we interview our own Social Media Coordinator about her favorite content tools, biggest fears, and the *one...
@TeamKano engineers targeting magic
When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with differen...
@Grindr's campaign takes a stand
Last Fall, @Grindr took a risk. In an age of influencer marketing — a strategy of showcasing your most loyal (or famous) fans — the popular queer (and...