In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.Here are some helpful links while you listen:Mailchimp Presents homepage"Second Act" seriesMailchimp GIPHY libraryGIF Tweet exampleFor more inspiration on varying your Tweet formats:4 engaging Twitter Poll ideas for businessesHow to use Twitter ListsFor more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

Character Count

@Mailchimp rounds out their marketing with unexpected content

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter. As you listen, here are some links that may be helpful:For more on A/B testing:How and why to A/B test your Twitter AdsFor additional B2B inspiration:5 creative ways B2B brands connect with audiences on TwitterPhil’s “must follow” FinTech accounts:@t_blom@AnneBoden@GeorgeBevisFor more from Tide:Tide official websiteFollow @Phil_McEleney on TwitterThis episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here!For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

This FinTech company uses Twitter to empower small businesses

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).As you listen along, here are some helpful links:Chance the Rapper SNL skitChance the Rapper repriseSnoop Dogg explains hockey slangSnoop Dogg explains the Stanley Cup@NHLGIFs accountThe creator behind @NHLGIFsBlack Girl Hockey Club #BGHC#LetsDoThatHockeyFollow Heidi on Twitter!For more on Twitter moments, check out these links:Everything you need to know about Twitter MomentsHow to create a Twitter MomentThis episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

The @NHL uses Twitter to rally new fans

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games. Listen as Greg Tito, Senior Communications Manager for Dungeons and Dragons, shares the exciting ways the company uses things like automation, localized ads, and an authentic voice to evolve their legacy brand on Twitter.As you listen, here are some helpful links ––Twitter accounts mentioned:@Wizards_DnD@Wizards_magic@MTG_ArenaReferenced Tweets:Blame the gnomes!Madam Eva reads your fortuneCharacter generator     The listening tool Bianca references:TweetDeck official siteIn case you missed it! Hear more from this episode’s guest, Bianca Posterli:Mini episode: Q&A with Bianca (Apple Podcasts)Mini episode: Q&A with Bianca (Google Play) For more, visit business.twitter.com (we especially recommend the Twitter Business Blog)  and follow us at @TwitterBusiness

Wizards of the Coast makes magic on Twitter

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.As you listen, here are some links to help you follow along:"Hamburger Twitter" example 1"Hamburger Twitter" example 2Tweetdeck site@TwitterMusic announcing Taylor Swift's new album@TwitterTV teams up with GOTThis episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter? For more, visit business.twitter.com (we especially recommend the Twitter Business Blog)  and follow us at @TwitterBusiness

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!)In this episode of Character Count, we sit down with Kyle Fox, SpotCo’s Associate Director of Media, to hear how the full-service ad agency brings Broadway’s biggest shows to life on Twitter.As you listen, here are some links to follow along:Behind-the-scenes content (Hamilton)Meme content (Mean Girls)That GoPro video of a quick wardrobe changeThe "Ring of Keys" fan videoTo learn more about what we covered with our Twitter Ads expert, Sam Hawks, visit:Promoted TweetsWebsite CardsPromoted-only (Dark) TweetsTips for effective Tweet copyTips for video on Twitter 

This agency puts Broadway shows in the spotlight

Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.As you listen, tap on these links to follow along:@BOMBAS “Giving Directory”The 10 million videoTwitter Ad from @BOMBAS Pride campaign#GlossierIRL exampleThis episode's "hot take", reply to this Tweet from @TwitterBusiness.Want to do your own research and social listening? Try Tweetdeck (it’s free!)https://tweetdeck.twitter.com/Follow @TwitterBusiness and visit business.twitter.com for more.

@BOMBAS does cause marketing right

In our new mini-episode (is that a thing?) we interview our own Social Media Coordinator about her favorite content tools, biggest fears, and the *one* piece of marketing jargon she’ll never Tweet.

Mini-episode: Q&A with our very own Social Media Coordinator

When it comes to ad targeting and testing, @TeamKano's ingenuity is best in class. The London-based company targets different audiences, with different messaging, at different times, to optimize sales of their DIY computer kits. And because those techniques are so valuable — we had to have Chiara Radini, Performance Marketing Manager at Kano, on our newest episode of Character Count.

@TeamKano engineers targeting magic

Last Fall, @Grindr took a risk. In an age of influencer marketing — a strategy of showcasing your most loyal (or famous) fans — the popular queer (and oldest!) dating app decided to do the opposite. They selected representatives from the communities most discriminated against on their app and gave them a soapbox. Literally. The Kindr campaign, as it was called, aimed to raise awareness amongst the app’s broader user base about the effects of hateful words and prejudice on the platform. By putting a face to the people on the other side of the screen, it hoped awareness would be a first step towards empathy and, in turn, kindness. The campaign was risky and rule-breaking but has gone on to be award-winning. In November, we sat down with Matt Brooks who worked on @Grindr's Kindr campaign. Tune in to hear the how's and why's of how their small, scrappy team made such an impactful campaign.

@Grindr's campaign takes a stand

@SimonBooks has been around since before Twitter – before the internet, even. Their first marketing materials were print ads in 1920’s magazines. So how does a company with so much legacy and tradition evolve its voice – and more importantly, its mindset – to stay current? In this episode of Character Count, we sit down with their Director of Marketing to learn how they found their online audience, and what it’s meant to the brand.

@SimonBooks brings a legacy brand to a new audience

Susan Chang manages social media for @Dropbox – that’s right, all of it. She oversees multiple accounts running multiple campaigns and makes the hard decisions most of us have probably all encountered: should such-and-such team get their own @handle? Who should get access to existing handles? What resources should be assigned to community management? In this episode of Character Count, we sit down with Susan to discuss all of these things, along with the strategy and philosophy that drives Dropbox’s global social presence.

@Dropbox jumps out of the background

Need help figuring out how your brand should sound on Twitter? Check out our new episode of Character Count where our guest @MontereyAq gives expert tips on finding your voice.

@MontereyAq brings the ocean online

Meet “Character Count,” the @TwitterBusiness podcast. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.

Introducing Character Count with @TwitterBusiness

Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.