Selling Technology to the Chinese Government
This article explores key challenges foreign tech vendors face when selling to the Chinese government. And for companies up to the challenge, it inves...
China BizConnect
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About
China BizConnect explores the fast-changing landscape of business-to-business (b2b) sales and marketing in China. We strive to provide leaders of tech companies with strategies to succeed in China’s b2b technology market. We also try to help you avoid many of the traps along the way. Hosts Tim Lindeman and Michael Bragen interview China tech industry experts and experienced business leaders who have entered the China market.
Choosing the Best City in China for Your Tech Company
The choice of where to land in China will have a huge impact on your business. But too often companies make this decision in an ad hoc manner. This ar...
Succeeding With an Expat Manager in China
Success in China requires effective collaboration between the foreign headquarters and the China team. Executives back home rely on Chinese staff who ...
A Disciplined Approach to China Market Entry
Making a successful China market entry is especially challenging for foreign technology companies. In fact, many companies spend a great deal of time ...
Making a Successful Digital Entry in China
Digital marketing in China requires a different approach than in other markets. Foreign companies looking to enter China should first investigate the ...
Opportunities for Foreign Vendors in China’s IoT Market
When you think about the internet in China, you might imagine nearly a billion people using their smartphones in a vast digital landscape that is isol...
13 Analyst Views on China's '996' Work Culture
One of the most striking differences between the IT industry in China and the West is the “996” 72-hour work week. To get a better understanding of th...
Using Trade Shows to Market Technology Products and Services in China, Part 2 - A How-to Guide for Making Your First Show a Success
A trade show can be an effective platform for foreign technology vendors to enter the China market. Achieving success requires up-front planning, tire...
Using Trade Shows to Market Technology Products and Services in China, Part 1 – Benefits and Show Selection
One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to me...
Case Study: Analytics Software Company Goes It Alone In China
Dimensional Insight, an American data analytics software and services firm, entered the China market with limited resources and relatively inexperienc...