Today's episode features Chloé Reuter, founding partner of Gusto Luxe, to share findings from its new report on the state of China’s luxury market alo...

Pinduoduo is one of China’s largest ecommerce platforms and an industry leader that helped popularize the concept of social commerce in China. Yet whi...

In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of a...

Welcome back to the second episode of The Pulse, where Lauren shares a collection of noteworthy China marketing campaigns and content trends.Topics co...

Although Chinese consumers are known for their love of online shopping, offline events remain an important part of brands’ marketing mix, allowing con...

Private traffic (sīyù liúliàng 私域流量) was one of the biggest China marketing trends of 2019. It has become even more popular in 2020 as an increasing n...

In this episode, Michael Norris, research and strategy manager at AgencyChina, joins Lauren to discuss the growing intersection of luxury and gaming. ...

On June 8, Yatsen E-commerce, the parent company of Chinese cosmetics unicorn Perfect Diary, held a press event in Guangzhou to launch its newest bran...

This week, Lauren is introducing a new monthly series called The Pulse, where she will share her recent observations on the China marketing industry. ...

Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the mo...