In this episode, Colin Kelly from Comsteria tries to explain 'Strategy' and the difference between 'Objective - Strategy - Tactics'. It seems to be an issue that causes some confusion in business, so Colin has a go at setting it straight and explaining how he thinks it all works. This is heavily influenced by Alastair Campbell's book 'Winners And How They Succeed' which is well worth a read. 

Comsteria Podcast

Understanding Strategy

Audacity is a highly popular, widely supported audio editing software. But it can be problematic for some with the latest versions of the Mac operating system. In addition, many of our clients will already have Garageband on their device and some larger comms teams may already subscribe to Adobe Creative Cloud and will therefore have access to the Adobe Audition audio editor. In this episode we explore some of the issues with Audacity and available alternatives.

Audio Editing: Alternatives To Audacity

How might musicians use TikTok to sell tickets to gigs when the music business recover from COVID-19 lockdown and opens up again? I've an idea.

The TikTok integration the world needs

Why Presentations Make You Nervous And What To Do About It

What do CEOs actually do? What's their specific job? Why do they get paid superior wages and sometimes extremely attractive bonuses? What should their role be in a crisis situation? And should Chief Executives of football clubs behave more like Chief Executives of other businesses? I'd love to hear from you if you are a CEO and you have a view on what I've said in this podcast. Tell me what you did today that couldn't have been delegated. 

A Challenge For CEOs

Yvonne Lyon joins Colin Kelly for a special edition of the Comsteria podcast, to celebrate the release of her new album 'Growing Wild'. The stunning collection of timeless songs is Yvonne's 10th full album release and further establishes Yvonne as one of Scotland's most prolific singer/songwriters. 'Growing Wild' is available now from www.yvonnelyonmusic.com and https://yvonnelyon.bandcamp.com Listen as Yvonne and Colin discuss how the album came about, the realities of life of a musician in the COVID era and much more - as well as some exclusive excerpts from the songs. Yvonne's work is regularly heard on BBC Radio and television and she's shared stages with artists including Eddie Reader and Beth Nielsen Chapman. Whether you are already familiar with Yvonne Lyon's voice, or searching for new music, this special edition of the podcast is an essential listen. 

New Music: Interview with Yvonne Lyon on the release of 'Growing Wild'

Some principles I try to follow when it comes to politics: 1) Friends first. Don't let politics come between us. 2) Don't demonise or disagree for the sake of it. 3) 'Them and us' = all working people vs inherited wealth 4) Recognise there is a limit to what politicians can achieve. Vow to do more ourselves by working together. 5) Power should always be questioned and challenged. 6) Widen participation in democracy 7) If you want change, be prepared to win an unfair fight.

Politics: The Rules Of Engagement

Jason Leitch has been a key member of the Scottish Government COVID-19 daily briefing team. He's fronted adverts, given countless interviews and even appeared on mainstream entertainment programmes. He has a senior role, a huge amount of expertise and experience and has won admirers for his down to earth approach to getting sometimes complex messages across. With so many media appearances, it's no surprise there is much we can learn from him. In my professional opinion, he has also made some serious mistakes, which we can also learn from. 

Media Relations Critique: Jason Leitch, National Clinical Director

Media Training: Knowing When To Fix Things

https://www.comsteria.co.uk/ondemand Celebrating the launch of our new on demand course 'Presenting With Confidence', Colin Kelly is here with some simple tips to help you get the results you want and to feel great when delivering presentations - whether you are speaking at a conference or event, online or offline, pitching to clients, briefing your own colleagues or delivering training - there's something in here for you. Listen now and visit www.comsteria.co.uk/ondemand to get the full course. Use promocode 'web20' at the checkout to save 20% on the £24.99 list price. 

Presenting With Confidence - new on demand training course available now. Listen for free tips!

It's time our governments stopped letting big business rip the piss. Start by demanding a bigger contribution from Amazon and the Premier League. If they won't up their game, Scotland should launch its own, national e-commerce platform.

Make Amazon and Premier League football pay for COVID-19 support packages.

Stop talking about 'what you're GOING to do'. Do something that makes a difference, then reflect on how you did it. Anyone can say 'we're going to be more diverse/we're going to innovate/x, y, z is at the heart of who we are going forward'. The proof is in the pudding. Don't waste my attention on mere intention. You need currency in the game. You get that from action, results and outcomes. Not this morning's marketing brainstorm. 

A New Mantra For Communications

Some thoughts about the importance of systems for measuring success in business, comms and government. We already have a 'Worldwide Happiness Index' published by the United Nations each year. What if we took that further, via an app onto every phone and judged our government against it? Take a listen and join the conversation. Send your voice recordings via WhatsApp to 07758 211 585.

How Do We Measure Success?

These 3 groups are among those most affected by the Coronavirus lockdown restrictions and in my view, are most likely to feel that they've fallen down the cracks and haven't received much support. In this episode, I discuss why this is the case and what can be done and there are lessons here for businesses across all sectors. Ultimately, I believe we all need to make a Positive Noise - even when times are good, rather than waiting until there's a crisis and things are going wrong. At Comsteria, our mission is to help every organisation communicate more effectively. That could mean social media, the mainstream media, podcasting, video production or making sure your voice is heard by decision makers and people of influence. In short, we want to give YOU more power and influence yourself.  Have a listen and get in touch if we can help. Send us an email. 

How Hospitality, Musicians and Limited Company Directors can help themselves

A Business Lesson From An Old Set Of Ladders

Colin Kelly presents a regular podcast for communications professionals. Brought to you from the Comsteria studio in Glasgow, Scotland and discussing all things business, communication and digital with emphasis on leadership and professional development.

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Comsteria Podcast

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