There is often a stigma associated with failing but never making mistakes means never learning and growing. In this episode, I talked with Ashley Zagst from Zagst Consulting. She is a professional dancer/choreographer turned digital marketer. She is the former Head of Marketing at Bravado.co, the first digital community exclusively for sales professionals committed to elevating the profession by changing the stigmatized perception.

Conversations with Women in Sales

67: Why It's OK to Be a Big Ass Failure w/Ashley Zagst, Zagst Consulting

Hilda Kwa, Regional Director at VMware is my guest in this episode. Your employees are your company “brand ambassadors”, as such they are your organization’s greatest asset. Too often companies forget that employees drive the customer experience – either positively or negatively – and that impacts revenue in the same way.  

66: Driving Innovation, Growth and Revenue Through your Employee Experience w/Hilda Kwa, VMware

Julie Hansen is a sales presentation expert and the founder of Performance Sales and Training, helping sales professionals communicate with greater confidence, clarity, and influence. Julie spent 20 years as a sales contributor and leader. She also worked as a professional actor, performing in over 75 plays, commercials and television shows including HBO’s “Sex and the City.” 

65: Demystifying Executive Presence for Women in Sales w/Julie Hansen, Performance Sales & Training

Mary Grothe, is CEO and Founder of Sales BQ. She is a former #1 rep in the MidMarket B2B SaaS Payroll / HR industry. After 8 years and millions in revenue sold, she founded Sales BQ, and leads a team of fractional VPs of Sales across the country as they rebuild their clients' sales departments, all while focusing on the behavioral quotient. 

64: Leveraging Behavioral Intelligence to Grow Revenue with Mary Grothe, Sales BQ

In this conversation, I was joined by Kate Bradley Chernis the Founder & CEO of Lately, which uses Artificial Intelligence to automatically turn blogs, videos and podcasts into dozens of amazing social posts, which is then syndicated across unlimited channels. Lately customers use the platform for personal branding communications, brand marketing management, executive thought leadership, employee advocacy and social selling.

63: Starting a Business and Lessons Learned Along the Way with Kate Bradley Chernis, Lately

Marietta Davis is VP North America Communications and CSI, IBM Global Markets. Marietta is a seasoned sales executive with an extensive career in the technology industry holding high impact positions at IBM, Lotus Development, Ameritech, and Tata Consulting. At Microsoft, the highest ranking African American in North America, Canada and Latin America, Marietta led an organization of more than 400 sales, marketing and technical experts serving Microsoft’s business customers with Dynamics ERP and CRM Solutions. While at Microsoft, Davis successfully managed and grew multiple businesses to $1B and triple digit growth milestones. Her diverse leadership portfolio extends to mentoring strong leaders into key roles and acting in an advisory capacity to incubation and small startups.

62: Authenticity: A Recipe for Success with Marietta Davis, IBM

Tracy Eiler is the Chief Marketing Officer at InsideView. She has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy came to InsideView from her own marketing consulting firm. Previously, Tracy held executive roles at Replicon, Cloud9, MarkLogic, Postini, and Business Objects. She also founded and ran a successful technology communications agency.  

61: Why Data Isn't Simply An Operations Problem w/Tracy Eiler, InsideView

Keri Schull grew from a real estate solopreneur to one of America's most successful real estate agents, according to REAL Trends and The Wall Street Journal. She has scaled multiple businesses including The Keri Shull Team, with over 80 members and counting; DKA Development; and the HyperFast Agent coaching platform and academy, which teaches real estate agents everywhere how to grow and scale their real estate businesses.

60: Building a Sales Team w/Keri Schull, The Keri Schull Team

Monique Russell teaches individuals and teams to have positive and productive relationships at home and work using effective communications strategies and tools. She is the managing partner of Clear Communication Solutions, LLC and is a frequent guest on local, national and international radio sharing her advice as a subject matter expert in leadership and effective communications.

59: How Effective is Your Communication? w/Monique Russell, Clear Communication Solutions

Joanne Black is America’s leading authority on Referral Selling. She is an author, speaker, and sales contrarian. She's written two books, No More Cold Calling™:The Breakthrough System That Will Leave Your Competition in the Dust, and Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal. 

58: Why Referrals are Your Ticket to the C-Suite w/Joanne Black, No More Cold Calling

Alli Rizacos is a Regional Sales Manager at Salesforce, and she has been in sales for over 10 years. We talked about why sales leadership suffers when not provided enough training or support.

57: Your Sales Attainment Problem is a Sales Leadership Problem w/Alli Rizacos, Salesforce

Rakhi Voria, is the Director of IBM Global Digital Sales, and she manages a team that is responsible for the strategy, implementation, and revenue of the Digital Development Representative sales function globally. We talked about how she made the big decision to move to IBM to take on a new leadership role.

56: Making the Move – Questions to Ask When Making a Career Transition w/Rakhi Voria, IBM

Catie Ivey is the Regional Vice President of Sales at Demandbase, which is a leading B2B marketing platform. Prior to joining Demandbase, Catie ran revenue teams at Marketo, Insightpool, Salesforce, and Meltwater. She has deep expertise in MarTech specifically and how to better leverage technology to scale revenue teams. Catie is a huge advocate for getting more women into sales and sales leadership, so many of the topics we talk about here on ‘Women in Sales’ are topics she speaks passionately about.

55: Values Based Selling: Why Purpose and Authenticity Win w/Catie Ivey, Demandbase

Diana Cappello brings over 15 years of experience in sales, marketing and revenue operations to her current role as Lead Sales Engineer at Clari. Prior to Clari, she was a SE Manager at Apttus. And before becoming a SE, she was a Business Systems Manager for several startups. If she’s not selling through demos, you can find Diana exploring Tahoe with her husband and 2-year-old daughter.

54: 5 Reasons Why Sales Engineering is the Best Job w/Diana Cappello, Clari

Judy Frank, Consulting Partner at RAIN Group is my guest in this interview. She has been building and leading sales teams in the Fortune 50 to achieve aggressive growth for over 30 years. Years ago, Judy taught 5th and 6th grade and many of the lessons she learned then has proven to be invaluable in creating and leading teams.

53: What I Learned About Being a Sales Leader I Learned Teaching Elementary School w/Judy Frank, RAIN Group

Women in Sales is a podcast dedicated to becoming the best resource in the world for female sales professionals. Every episode will feature a woman in sales that’s doing incredible work, and each guest will share practical advice for advancing your sales career. Each episode features topics like: leadership, career management, social selling, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, buyer personas, account based selling, content creation and promotion, social media, and more.

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Conversations with Women in Sales

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