CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
The phrase the fastest way between two points is a straight line explains exactly how our minds think. Our minds are programmed to leverage shortcuts ...
Today we are going to be diving into how to win and grow your business at Walmart and we are joined today by Cameron Jernigan. Cameron is a merchant t...
Today's Show Rundown What is the Common Mistake Marketers Make when reviewing their advertising executions? How is the brain constructed? What is the ...
On today’s episode, Mark & Justin talk about The Infinite Growth Path We, at The Agency always get asked "how do you guys keep hitting these home runs...
On today's show, Mark and Justin talk about all the ways you can advertise on mobile Justin explains how the convenience of your mobile device is what...
On today’s episode, Mark & Justin talk about how Television has changed over the years. The guys go on to explain the differences between OTT, and CT...
On today's show, Mark and Justin talk EOS (Entrepreneurial Operating System), with Coach Bob Shenefelt, a certified EOS Implementor. What is EOS, how...
On this episode of CPG Insiders, Mark and Justin discuss what we can expect from 2021, the year we’ve all been looking forward to as we thankfully lea...
On this episode of CPG Insiders, Mark and Justin are joined by David Biernbaum. David has brought more than 200 consumer brands to market over the cou...
On this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs c...