For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners. We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following is a train wreck, and where I went wayyy off course in building a following - How to make sure your Instagram is actually profitable, and not just a pretty place with people who don't want to buy your products Etsy Roadmap FB group - laurenkeplinger.com/facebook Follow Kristyn at http://kristynburney.com/

Crickets to Cha-Chings

Engaging your Instagram Following as an Etsy Shop Owner

Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark. The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization. Check out Janet's Bite Sized Bookkeeping program at laurenkeplinger.com/financials and use the code LAUREN20 for $20 off! GIVEAWAY -- laurenkeplinger.com/giveaway

Get Financially Legit in 2021 with Janet LeBlanc of Paper and Spark

2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021! Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

2020 Year in Review

We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops. Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist Pricing Roadmap Download - laurenkeplinger.com/pricingdownload

Crucial Strategies for Effective Product Pricing with Michelle Palacios

Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet! Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist

Four Key Pieces to Making 2021 Your Best Year Yet

The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are! Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet. Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist

Get ready for holiday cheer (and cha-chings)

Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness. Looking to scale your sales? Check out the free SEO Checklist at laurenkeplinger.com/checklist to download Laminated Cotton Shop - https://www.etsy.com/shop/LaminatedCottonShop

Building brand awareness through in person events, international shipping, and more!

 In the age of the internet expert, you can fall prey so easily to things that totally derail your progress or distract you from the end goal of having a successful Etsy shop.⁣ ⁣ Today, we're diving into 3 of those myths that you probably believe about selling on Etsy -- and you don't want to miss these.⁣ ⁣ I've been hearing these things since I started selling on Etsy in 2012, and I'm still seeing people post them in Facebook groups and spread them around the web now...but we're going to finally put them to rest and move on!!⁣   NEXT STEPS ------------ Join me next week for #ScaleYourSales week where we'll be going live every day at 1pm Eastern to talk about selling on Etsy and how to scale up your sales for more revenue without stress and overwhelm.   Make sure you join the community, Etsy Roadmap by Lauren Keplinger at laurenkeplinger.com/facebook to be a part of this amazing week! 

3 Myths You Probably Believe about Successfully Selling on Etsy - 056

Today on the podcast, Samantha Booth is talking all about marketing her shop - from having a roller coaster and not many sales (even with national magazine features) to having steady, consistent, and growing sales through optimizing her SEO and gaining passive traffic from Etsy. Listen in to hear all her advice about niching down, scaling your sales, and how you can finally let go of the stress of trying to drive traffic on your own.

Stressed & struggling to streamlined & successful by optimizing Etsy SEO

I went from being overwhelmed, overworked, and making barely minimum wage to having a successful, streamlined six figure shop working less than 10 hours a week. But it wasn't without missteps along the way. Listen in to hear about why I quit my shop at one point, and what the biggest changes were in shifting to a profitable business that worked around my family.   Sign up for the Etsy SEO Checklist - laurenkeplinger.com/7steps

Why I quit my Etsy shop & what you can learn from my overwhelm

Lots of window shoppers, but not a lot of buyers? That feel is so disheartening! Why are people looking, but not wanting to purchase? Is there something wrong with your product? No one wants what you have to offer? Not usually! Often times, there’s a disconnect when people come into your shop and they are browsing around but deciding not to purchase because some of these key parts are missing. Today, we’re going to dive into a step by step guide to increasing your conversion rate and the things you should think about. --------- NEXT STEPS -- Download the SEO Checklist Head to laurenkeplinger.com/7steps to get the 7 Steps to Optimizing your Etsy SEO

Turning Etsy window shoppers into buyers (a step by step guide to increasing conversions)

 I'm a big fan of working smarter, NOT harder, and streamlining things to do as little work as possible to get maximum results. And the way to do that on Etsy, my friend, is optimizing your SEO. --------- DOWNLOAD THE SEO CHECKLIST Head to laurenkeplinger.com/7steps if you don't have a copy of the checklist 

3 Ways Optimizing Your Etsy SEO Will Change the Direction of your Etsy Business

Mistakes are always going to happen, and are a huge part of being a business owner. But the way I see it, the fewer mistakes you have to make the hard way, the better. When it comes to sharing the behind-the-scenes of my own business, I'm pretty transparent. This is the the stuff I WISH I had had someone tell me when I was first jumping in, or even as I was growing and struggling to make the leap to the next level. Want to know the things I wish I had done sooner in my business? Listen in for all the details. Head over to: laurenkeplinger.com/facebook to join the FREE Facebook group (and I want you to tell me which one of these 5 things you are going to do or let go of!) laurenkeplinger.com/7steps to download the SEO Checklist and start working *smarter* and not *harder*

5 BIG Things I wish I had done sooner (and why you should do them now!)

Back by popular demand - an update and behind the scenes look at my business. Here's what worked and didn't work (hello COVID!) so far in 2020, the tangible numbers of my Etsy shop, and some moving forward goals for the end of 2020. Join the community and share your goals for the end of the year -- laurenkeplinger.com/facebook

$62k in the first half of 2020 -- my Etsy mid-year report

Grace Hayden has mastered the art of connecting with influencers and collaborating to promote her brand of Turkish towels across multiple platforms. Tune in to hear how she develops a promotional calendar, finds people to collaborate with, and sources products that are NOT handmade to build a profitable business. Connect with us on Facebook at laurenkeplinger.com/facebook Check out Grace Hayden's shop at thebalimarket.us And her Shopify education website at itsgracehayden.com

Scaling your shop through Influencers and Collaboration - 049

Crickets to Cha-chings is a podcast for handmade entrepreneurs wanting to uplevel their Etsy shops and take their side gig to a full time income. Join us as we talk marketing for your handmade business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

hubhopper

Crickets to Cha-Chings

hubhopper