I was recently inspired by a podcast episode I listened to about thinking like a scientist in online business, and all the ways that that can help to remove the emotion and build mental grit as you become an entrepreneur. Listen today to be inspired, motivated, and take that scary leap forward in your business without fearing failure or feeling like you won't be able to do it. Download the SEO Checklist at laurenkeplinger.com/checklist Join the Etsy Roadmap Facebook group at laurenkeplinger.com/facebook

Crickets to Cha-Chings

Thinking like an Etsy Scientist for Mental Grit in your Business

Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales. And the best part? She's in a notoriously "saturated" niche of wreaths! If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some serious business savvy on how to build a shop that stands out and rocks some sales right from Day 1. Struggling to get seen and found on Etsy? Make sure you've downloaded the SEO Checklist at laurenkeplinger.com/checklist

$25k in the First 12 months on Etsy in a Saturated Niche - 073

Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder! In this episode, we'll talk through: 1) How to know if your issue is traffic volume or conversion rate 2) What a decent conversion rate looks like, and what kind of numbers you should be aiming for 3) Ways that you discourage buyers from buying (and things you may not even know you're doing!) 4) Inspiring buyer confidence in your shop to encourage more people to take the leap and purchase If you need more help with mistakes you may not know you're making, check out my free masterclass 3 Sneaky Mistakes that Will Sink Your Etsy Shop (And how to avoid them for Etsy Success) at laurenkeplinger.com/masterclass

Why Your Etsy Conversion Rate Matters (and how to improve it if yours is low!)

On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner. We talk: • First steps to be prepared and make things easier come tax time • How bookkeeping can help us make better financial decisions throughout the year in business • What software she recommends to keep track of your expenses and income throughout the year (hint: it's not what integrates directly with Etsy!) • Sales tax, and when we need to collect it

Get your Etsy books in order (with Sarah Korhnak of Small Business Sarah)

Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search. She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other way around. Liz tells us her story of setting priorities, chasing after goals, and building a business in the margins of time in her life while also being present for her family like she wants. JOIN SCALE YOUR SALES - scaleyouretsysales.com

Setting priorities to build a business that works around your life (while bringing in a meaningful income doing what you love) with Liz Wengerd

There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets. If you have struggled to gain traction on Etsy and build the business that you are wanting, listen in for three vital factors that you must master in order to be successful as an Etsy business owner in 2021. REGISTER for the free training, 3 Sneaky Mistakes that Will Sink Your Etsy Shop (and how to avoid them for Etsy success) happening February 12 at 9am Eastern. laurenkeplinger.com/sneakymistakes  

Not reaching your Etsy goals? You might be missing these 3 steps

Eugenia Salnikova has been a student in my program for over a year, but decided to pivot her business in the midst of COVID last year to create wooden embroidery crafting kits for buyers to create while they are home. Since last summer, she's grown the business to produce a full time income to support her business partner (her mom) as well as a part time income for herself...so if you are tracking that, that's a full time and a half income in less than a year! Listen in to hear: Eugenia's advice on how to grow and pivot to listen to customer's suggestions and create custom orders that can sell again and again How built this niche business so quickly in the midst of COVID Where she wants to take it moving forward into this year REGISTER for the free training, 3 Sneak Mistakes that Will Sink Your Etsy Shop (and how to avoid them for Etsy success) happening Friday, February 12 at 9am Eastern at laurenkeplinger.com/sneakymistakes Check out Eugenia at etsy.com/shop/happystitchingtime

Struggling seller to full time income in less than a year? Hear how Eugenia built a business in the midst of COVID

Today on the podcast we get to hear from Pamela Lagoudakis, a student in my signature program. Pamela started her Etsy shop, Wonderland Book Sleeves, but found that she was lacking clarity and direction in her business. She joined my program in January 2020, and through the course of last year she re-branded, hit 1000 sales in her shop, and 8x her income...and best of all, she was able to cut back on the hustle and marketing that she was doing, focusing on doing the things she LIKES to do, and increase her income beyond what she imagined at the beginning of the year. Listen in today to hear Pamela's inspiring story of building a business that works for her without being overwhelmed or frustrated! Check Pamela out at https://www.etsy.com/shop/wonderlandbooksleeve Download the Etsy SEO Checklist at laurenkeplinger.com/checklist

How Pamela 8x Her Revenue by Focusing on Etsy SEO

For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners. We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following is a train wreck, and where I went wayyy off course in building a following - How to make sure your Instagram is actually profitable, and not just a pretty place with people who don't want to buy your products Etsy Roadmap FB group - laurenkeplinger.com/facebook Follow Kristyn at http://kristynburney.com/

Engaging your Instagram Following as an Etsy Shop Owner

Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark. The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization. Check out Janet's Bite Sized Bookkeeping program at laurenkeplinger.com/financials and use the code LAUREN20 for $20 off! GIVEAWAY -- laurenkeplinger.com/giveaway

Get Financially Legit in 2021 with Janet LeBlanc of Paper and Spark

2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021! Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

2020 Year in Review

We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops. Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist Pricing Roadmap Download - laurenkeplinger.com/pricingdownload

Crucial Strategies for Effective Product Pricing with Michelle Palacios

Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet! Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist

Four Key Pieces to Making 2021 Your Best Year Yet

The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are! Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet. Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist

Get ready for holiday cheer (and cha-chings)

Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness. Looking to scale your sales? Check out the free SEO Checklist at laurenkeplinger.com/checklist to download Laminated Cotton Shop - https://www.etsy.com/shop/LaminatedCottonShop

Building brand awareness through in person events, international shipping, and more!

Crickets to Cha-chings is a podcast for handmade entrepreneurs wanting to uplevel their Etsy shops and take their side gig to a full time income. Join us as we talk marketing for your handmade business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.