Strategic Club Marketing Straight from School [Ep. 30]
By developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a conten...
Crushing Club Marketing
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About
Crushing Club Marketing is a podcast to help marketing and communications professionals in the private club industry drive more revenue and engage existing members in private club culture. Our focus is on innovative digital marketing strategies that will drive growth in an evolving market.
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
What does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Gr...
The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It'...
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
At the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to ...
What Club Marketers Should Know About Neuromarketing and New Members [Ep. 26]
If the goal of private club marketing is to influence thinking and behavior, then a basic understanding of the brain can increase the chances of succe...
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Industry experts will tell you that clubs that have strategic plans in place are more inclined to have wait lists for prospective members. Coincidence...
Turning Your Club Communications into a Member Engagement Asset
Chris DeConna is a marketing coordinator and graphic designer at The Ranch Country Club in Westminster, Colorado – and he’s changing the game for club...
Talking Twitter with Hazeltine Superintendent [Ep. 23]
Getting your club to buy into the idea of social media and starting a Facebook or Twitter account is challenging enough. Getting your staff to partici...
How Overcommunication Helped This Club Grow Membership During Renovations
Proactive communication using social media and video kept the team at Pelican Isle Yacht Club ahead of the conversation when it came to a multi-millio...
Club Marketing for Multiple Generations
You want a younger membership yet you need to retain your existing legacy members, as well. But each demographic has different needs and interests. Wh...