Wait! Before You Launch That Ad, Do This One Thing!
Viewing your ad in ALL mobile formats prior to running it can greatly improve the effectiveness of your advertising.
Your First Chinese Landing Page
Congratulations on your expansion into China! Here are some tips to get started on your first Chinese landing page
Macro-Intermediation is Changing the World - Especially for Marketers
The buying process has progressed from intermediation, to dis-intermediation, to macro-intermediation. Are you ready for how this impacts marketing?
Can LinkedIn Create Leads for Manufacturers?
LinkedIn is a powerful communications tool, but often it's not being used by manufacturers to its potential. Learn how you can leverage LinkedIn to gr...
Anatomy of the Perfect LinkedIn Headline
Writing a headline for LinkedIn is similar to writing any other headline. A few important tips to help you write headlines that grab the reader.