Do You Have A Realistic Customer Journey?
What does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide t...
Endless Coffee Cup
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About
Endless Coffee Cup is a weekly discussion of marketing news, culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.
The Rich Value of Multiculturalism
Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cul...
Why is SEO so Undervalued?
Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites thr...
Privacy, Data Ownership, & Google Analytics
Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines cr...
Therapy for Marketers
Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of simila...
Google's Page Experience Algorithm Update
Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content. However, a...
6 SEO Myths that Won't Go Away
T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a...
Ancient Philosophy and Modern Marketing - What Can We Learn?
What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to In...
Influencer "Minor Leagues" - Celebrity Over Authority
Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how in...
How to Ask Good Questions
Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voi...