Most of my marketing experiments have failed. But, some have succeeded. From spending tens of thousands of dollars on print ads to hiring a Harvard data nerd to run Facebook campaigns, it’s quite possible I’ve experimented more in the last five years than the average advisor has in their entire career. And this is just the beginning. Join me as I explore the world of marketing in the financial planning industry. Follow along as I experiment with different ideas, share my successes and failures, and interview outside-the-box experts.
Today I'm joined by Carl Richards. I know...you've heard Carl speak dozens of times, read his books, and used his drawings for years. But today's conv...
Today I’m bringing you up to speed on all the marketing things I’ve been working on since the last episode aired. I’m sharing: What’s been working Wha...
Today I’m sharing a recent conversation I had with Jay Coulter, host of the Resilient Advisor Show. We expand on my recent interview with Michael Kitc...
Do you want to look "over the shoulder" of some of the top financial advisors to see exactly what successful marketing looks like? ? Click here to r...
Today I'm talking about User Experience (UX). Specifically, I'm sharing: Why UX might be the most important SEO ranking factor in 2021 Why it's import...
Today I'm talking about media and press releases. Specifically, I'm sharing: How my firm approaches our media strategy Our step-by-step process for wr...
Today I’m talking end of year marketing planning + sharing an update on my Snappy Kraken experiment. I’m also sharing a super-simple marketing templat...
The EIAM podcast has been hacked! Thankfully, the culprits used their hacking skills to add massive value to our listeners. In this episode, they're s...
Today I’m finally diving into the world of backlinks. My goal? To help financial advisor's nail down the basics around Google’s #1 search ranking sign...
Today I'm joined by Dennis Moseley-Williams who is one of only two certified Experience Economy in the financial services industry. In this episode, D...