In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […] The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.

Experts On The Wire (SEO, Content Marketing, Social Media)

116: Seizing The Image Search Opportunity w/Jess Peck

In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […] The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.

115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner

In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is […] The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […] The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.

113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019

In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […] The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.

112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More

In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How […] The post 111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy appeared first on Evolving SEO.

111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy

Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more […] The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.

110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More

On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about […] The post The Private Voice Memo I Made After Dinner With Gary Illyes [2017] appeared first on Evolving SEO.

The Private Voice Memo I Made After Dinner With Gary Illyes [2017]

Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we […] The post 109: How To Find, Get… and Keep Featured Snippets with Izzi Smith appeared first on Evolving SEO.

109: How To Find, Get… and Keep Featured Snippets with Izzi Smith

This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two […] The post 108: How To Escape Content Mediocrity w/Henneke D appeared first on Evolving SEO.

108: How To Escape Content Mediocrity w/Henneke D

  I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even […] The post 107: A Masterclass In Modern Day Link Building w/Garrett French appeared first on Evolving SEO.

107: A Masterclass In Modern Day Link Building w/Garrett French

On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is […] The post 106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ appeared first on Evolving SEO.

106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ

Gisele is Operations Director at Neoman (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails  Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach […] The post 105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro appeared first on Evolving SEO.

105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro

This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the […] The post 104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt appeared first on Evolving SEO.

104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with […] The post 103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make appeared first on Evolving SEO.

103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make

Experts On The Wire is a weekly SEO & Digital Marketing podcast hosted by Dan Shure. This show is for the curious and passionate – those that want to discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Digital Marketing.

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Experts On The Wire (SEO, Content Marketing, Social Media)

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