Will Brereton has worked at the top of some of the biggest companies across world fitness, including Les Mills, ClassPass and Beachbody - and in today...
FBA 177: Group class industry leaders and digital fitness, with Will Brereton of SH1FT and Ministry of Fit [Part 1 of 2]
Will Brereton has a depth of knowledge that makes him the perfect guest for the show. He’s worked with two of the world’s biggest group class provider...
FBA 176: Keep it simple! Why overcomplicating your gym’s message will lose you clients
This episode will help you develop a clear, concise concept and message that leaves your clients feeling assured and ready to go. SHOW RESOURCES Jac...
FBA 175: Every word matters when crafting a brand and a message
We can add copy writing to the list of things that we generally don’t do well in the fitness industry. This underlying marketing and branding principl...
FBA 174: Transform your marketing efficiency by repurposing content
Whatever the size of your team, this episode will give you clear, actionable ideas on how to hit multiple marketing channels with less effort. It will...
FBA 173: The importance of studio flow (so many gyms get this wrong)
The flow of your gym or studio matters as it directly affects its functionality and the customer experience. Invest into it, take your time and get th...
FBA 172: 3 quick sales tips that will convert more enquiries into package purchases
Having a solid sales process is crucial to your business success and your prospective clients’ health. These 3 tips can be turned on today for immedia...
FBA 171: Become a student of every leading industry to be the best in yours
The fitness industry is young - and there’s a lot we don’t get right. Train yourself to become a keen student of other industries and seek out the ver...
FIX 4 - What makes your fitness business so special? Nail your elevator pitch
When someone asks what your business is all about, what do you say? Getting this right is so important - and today we discuss why and how to get it ri...
FIX 3 - The single most important system for consistency and saving time
If you’ve listened to our show (or any quality business show) you’ll know about the importance of systems. Today we highlight email templates - I thin...