01 - When Should You Make The Leap?
We dive into the question of when you should take the leap from working for others to starting your own business. We also outline the rest of the seas...
From Coach To Business
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About
Looking to make the leap from fitness coach to business owner? Stop wasting your time with things that don't work. This podcast distills down starting and growing your fitness business to the essentials. The hosts, Todd Nief & Brandon Heavey, share the things they wish they knew when getting started with their businesses.
02 - Finding Your Market
Finding your market isn't about having a complicated business plan or doing a bunch of demographic research - it's about understanding who is paying f...
03 - Lawyering Up (with Kevin Slaughter)
It's time to lawyer up. We have Todd's business partner Kevin Slaughter on this episode. Kevin is a partner and Levenfeld Perkins in Chicago, and he g...
04 - Accounting (with Joe Morad)
Accounting can be opaque and confusing: Are coaches employees or contractors? Should you form an LLC or another type of corporation? What if you have ...
05 - How to Think About Marketing
Marketing is the juicy stuff, right? Most fitness business owners need to "get people in the door," and having a solid marketing strategy is a surefir...
06 - The Tools of Marketing
People can get caught up in marketing tools and can bounce between them without having a plan - but that doesn’t mean that you shouldn’t be aware of a...
07 - Copywriting (with Will Hoekenga)
Copywriting is one of the highest leverage skills that any business owner can have, as it helps you communicate with potential clients in language tha...
08 - How to Think About Sales
Sales can be an uncomfortable process, and Todd and Brandon both have many shameful and awkward experiences with attempting to sell their coaching ser...
09 - Mastering Sales (with Lachlan Rowston)
Just like anything else worth learning, mastering sales takes a lot of reps. Lachlan Rowston from The Mind Muscle Project and Creature Fitness has bee...
10 - How to Prioritize What to Work on
It doesn't matter how much you're getting done if you're not getting the right things done. While everyone loves to-do list apps and neat little time-...