Differentiating Your School Through Smart Strategy
We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace.
Higher Ed Marketing Lab
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Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.
Managing a Team That Spans Four Generations
In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory an...
How to Win Faculty and Influence Staff (and Athletics)
In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building colla...
Trusted Advisors: Working Well with Your Board of Trustees
As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. As a result, most lea...
Becoming a VP (Or Becoming One on Another Campus) with Mary Napier
This is the first installment in our VP Summer Series, a podcast mini-series focusing on the unique challenges facing senior enrollment and marketing ...
Financial Aid Leveraging with Jimmy Jung
In this episode, we talk about financial aid leveraging—the common, but sometimes controversial, practice of using data-driven approaches to inform ho...
How to Give Better Feedback on Creative Work
The quality of input you deliver on creative work can be a make or break factor that helps your team reach new creative heights or sends them spiralin...
Marketing Analytics: How to Build Your Team's Credibility and Data Savvy
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chr...
Strategies for Engaging Parents During College Search
We sit down with Will Patch, Enrollment Marketing Leader, at Niche.com to talk about strategies for more effectively engaging parents during the colle...
Getting Your Campus Social Media Strategy Right
Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Soci...