You Can Do It That Way--But It Would Be Wrong
There is a right way to get people interested and intrigued and motivated. And there's a way to not do it. And having just heard a way to not do it--c...
Hot Shots - Firey Little Rants On Marketing
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Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the process.
How To Be A Good Community Brand And Avoid Looking Like A Jerk
How does a small business brand represent itself as a good community member in its advertising without coming across as opportunistic or disingenuous?...
Yes, You Can Learn Something Profitable From Silly, Silly...
Is there anything quite as ridiculous as the Bud light "Dilly, Dilly" campaign? Methinks not. However, it's also a juggernaut, having entered into the...
Climb This For Fun & Profit...
Now that the dust has settled, we finally get around to talking about Super Bowl commercials--beginning with what may be the single quietest, most pot...
A Big, Fat Valentine To Couple Entrepreneurs
Would you be willing to put it all on the line and work without a net? Because that's what couple entrepreneurs do. They risk their careers and their ...
Here Now, A Chewy Little Morsel Of Marketing Goodness
In the wake of the Super Bowl, we here at the screed ignore the commercials for at least a week and allow the dust to settle. Instead, this week, we a...
Now, I'm Crying When I Talk About Writing Better Advertising...
During the last two weeks, in an effort to identify for a radio creative director how to find more affordable training for his creative staff, new inf...
They All Cried When I Talked About Writing Better Advertising...
Last time, the podcast was titled, "They All Laughed When I Tried To Write Better Advertising..." It was the first part of an effort to address a prof...
They All Laughed When I Tried To Write Better Advertising...
In the first installment of answering listeners' big, burning questions about branding and marketing, we address a professional creative director's qu...
A Great Advertising Thinker Leaves Us Behind
On Christmas Eve, we lost a legend. And in his wake, we leaves a legacy of smart, funny advertising underpinned by an extraordinary degree of thought,...