Everyone knows what the McDonald's logo looks like and what the "Golden Arches" represent. No matter where you go in the world, if you set foot inside a McDonald's you can order a Big Mac or Quarter Pounder and know exactly what it's going to taste like. Established brand awareness, reliability, and uniformity are part of the power of franchising. For More Information on Franchising Visit: http://www.Franchising.com/

Inside Franchising Podcast

Episode 010: Brand Awareness & Economies of Scale

There's a good reason the United States is called the Land of Opportunity. The spirit of independence is one of the cornerstones in the nation's founding. That spirit persists today in the world of business, where independent-minded entrepreneurs take the risks and reap the rewards of running their own business. There's something inspiring in the idea of doing it yourself, of making it on your own. And nowhere is this spirit of independence and potential reward more clearly available than in the world of franchising. For More Information On Franchising Visit: http://www.Franchising.com/

Episode 009: Independance & Stability in Franchising

Franchising really began to blossom in the post-war 1950s and 1960s. Franchisors of convenience goods and services seemed to be popping up on every corner. McDonald's, Kentucky Fried Chicken, laundry services, dry cleaners, hotels, and rental car franchises flooded the marketplace. For More Information About Franchising Visit: http://www.franchising.com/

Episode 008: History Of Franchising: Franchising In The Modern Age

German beer makers are often cited as the originators of franchising. Dating back to 1800s Europe, many beer makers granted pubs and taverns the rights to sell and use their name. In fact, the word "franchise" is a French derivative meaning privilege or freedom. For More Information About Franchising Visit: http://www.franchising.com/

Episode 007: The History of Franchising: Franchising in the 1800's

Franchising provides benefits for both seller and buyer. For franchisors, the primary benefit is the ability to use other people's money to expand the brand more rapidly than they could either on their own or through investors or lenders. The initial franchise fee and ongoing royalties they collect allow franchisors to build their brand without sacrificing control to outsiders or the pressure of repaying lenders. The fees and royalties are used to fund operations at corporate headquarters, train and support franchisees, market and advertise the brand, improve the quality of goods or services, and build the brand in the marketplace. For More Information About Franchising Visit: http://www.franchising.com/

Episode 006: The Benefits of a Franchise Model

Franchising is a business model that combines the best aspects of sole proprietorship and Corporate America. It can be described as a "hybrid" model that fills the gap between working for somebody else (whether a large corporation or a small business) and working for yourself. For More Information About Franchising Visit: http://www.franchising.com/

Episode 005: The Basics of Franchising

David Timlin of Yakety Yak discusses the changes of technology and it's effects on the franchise industry. For More Information About Franchising Visit: http://www.franchising.com/

Episode 004: Featuring David Timlin of Yakety Yak

This episode of the Inside Franchising Podcast features Tom MacMahan, Chief Operating Officer at Play N Trade. Tom discusses his experience with Activision and Starbucks and how it assisted in the launch of the Play N Trade Franchise. For more information about Play N Trade franchise visit: http://www.franchising.com/playntrade/ For More Information About Franchising Visit: http://www.Franchising.com/

Episode 003: Interview with Tom MacMahan of Play N Trade

In this edition of the Inside Franchising Podcast we are joined by Steve Olson, Publisher of Franchise Update Media Group and Author of "Grow to Greatness". Steve discusses the history of franchising and the direction this exciting industry is taking today. For More Information Visit: http://www.franchising.com/

Episode 002: Steve Olson Discusses The Franchise Industry Then And Now

In this edition, our featured FRANCHISOR is Floor Coverings International--We're joined by Tom Wood--he's the president and CEO of the company. Tom's been a key member of this Franchise Company's management team since joining the organization 1985. He was appointed President and CEO in 2005, and has been tasked with transforming the company from a small "mom and pop" organization into an international powerhouse in the flooring industry. Featured Franchise: Floor Coverings International http://www.franchising.com/floorcoveringsint/ News Briefs: Chipotle Mexican Grill http://www.chipotle.com/ The Entrepreneur's Source http://www.theesource.com/

Episode 001: Floor Coverings International Discusses Business Growth In A Rough Economy

Hi -I'm David Wolf, founder of Smallbiz America Network--and I want to invite you to check out a new show I'm launching with Franchising.com called, INSIDE FRANCHISING. In this new podcast we dig deep into all the angles of business creation, operation, and success.... a real listening journey for anyone interested in franchising and new business opportunities. INSIDE FRANCHISING features leading franchisors and their franchisees together like you've never heard them-We discuss real world franchising stuff -- business models, systems, training and support, marketing challenges and franchisee success stories. It's a whole new close up, real world look at franchising not found anywhere else! It's INSIDE FRANCHISING, and you can find it at franchising.com or search for it on iTunes. Inside Franchising. For More Information Visit: http://www.franchising.com/

Episode 000: Introducing The Inside Franchising Podcast

The Inside Franchising Podcast features leading franchisors and their franchisees together like you've never heard them-We discuss real world franchising stuff -- business models, systems, training and support, marketing challenges and franchisee success stories. It's a whole new close up, real world look at franchising not found anywhere else!