In this episode I talk to my husband about the reality of what it’s been like living with me while I build my business over the last two years. This is an intimate conversation with my husband’s honest thoughts on me going solo, investing in myself with a coach and what it takes to be supportive when you’re starting a new business. We talk about: What David thought when I wanted to quit the music industry and go into coaching.  What it takes to run your own business - from an outsider’s perspective looking in. My bad habits and secrets that only my husband sees behind the scenes as I build my biz! How necessary it was for me to invest in myself at a high level and what his thoughts were when I did How David thinks you can be the most supportive partner to someone who is just getting started running their own business, tips for your partner if you’re not getting the support you need For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

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35. How to be supportive if your partner is starting a wellness business

In this episode I’m talking to life coach and online business strategist Sahar Twesigye, who you might also know from her healthy eating blog Earth & Spoon. We discuss the powerful marketing tool that is Pinterest and the steps you need to take to harness it to drive eyes onto your wellness business. We talk about: The difference between Pinterest and social media - Pinterest is a search engine where people are coming to answer questions and solve problems, not to connect with people. The benefits of using Pinterest including the fact it’s not a ‘hungry monster’ like social media - you can have pins that keep returning traffic to your website for weeks, months and years after they’ve been created. What you need to have in place before you start using Pinterest. If you think you’re ready to start using Pinterest as part of your marketing strategy, Sahar's recommended steps to get started. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

34. How to use Pinterest to grow your wellness business with Sahar Twesigye

In this episode I talk about scarcity and the multitude of ways it shows up for you and holds you back from being successful in your wellness business. Whether it’s your belief that the market is saturated, that there aren’t enough customers who want what you offer or the thoughts that cross your mind when you look into your bank account, it all dictates how much success you’ll see. I talk about these 5 scarcity mindsets you might be suffering with: You think there are a limited number of customers out there and the market is too saturated You think money is finite and will run out, or that your customers don’t have the money to invest in what you do You feel not enough and think you need more qualifications You think there’s not enough time to do what you want You don’t think you have a big enough audience to get the income you’re aiming for right now. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

33. How scarcity mindset is holding you back from success in your wellness business

In this episode, I’m talking to Business Coach Caroline Thompson about the myth that you need to have a huge audience in order to bring in decent money to your business. Caroline is a great example of how with small numbers she could still attract paying clients and shares her tips on how to do this. We discuss: The importance of quality over quantity when it comes to your audience How in-person networking and know/like/trust factors were key to Caroline’s launch successes Being authentic and showing up fully as yourself in your content and communication which is what sells. The importance of rest instead of stress and strategy in order to get your energy right Believing 100% in what you’re doing and selling as the core of having successful launches For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

32. How to have a £10k launch without a huge audience with Caroline Thompson

In this episode I talk about how to schedule and repurpose content for your wellness business. Creating content for social media, emails and other marketing channels can feel like a huge and overwhelming task and is something I help many clients with. I’ll talk you through ways to break it down and re-use what you have so it’s easy to stay consistent. I take you through: Looking at the channels you want to schedule content for Why your mailing list should always be part of your plan, not just social media. Developing some kind of consistent framework that you stick to for at least 3 months to get into a rhythm and see what works The importance of repetition and sharing your content more than once in different ways Re-sharing old content that’s still relevant and also making sure in your content planner you are scheduling regular sales posts Scheduling tools that might help you stay consistent. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

31. How to schedule and repurpose your content

In this episode I’m talking to Quantum Transformation and Embodiment Coach Suzy Ashworth. With a background in building a hypnobirthing business, Suzy now uses her expertise in marketing and mindset to help female business owners get what they want. If you want to write content that makes your audience think “that’s exactly me!” then this is a must listen. In this episode we cover:  Suzy's 3 steps to mastering your message and connecting with your ideal customers  Staying in your own lane and focusing on what you want and need to do in your own business. Connecting with yourself and your purpose in order to show up in the way you want in your messaging. The importance of taking risks and being willing to not be liked by everyone. Suzy’s promotional photos in a swimsuit are discussed! For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

30. How to master your message with Suzy Ashworth

In this episode I talk about how to ‘ask for the sale.’ It’s a phrase you might have heard talked about by many coaches and business owners and it’s one that makes a lot of us really squirm. We love helping people improve their health, but asking them to buy from us? Cringe! Listen to get my tips on asking for the sale in an easy and effortless way. I cover: Why asking for the sale is critical and so often missed How many times a day you should be doing it Your energy and mindset around asking people to buy from you and how crucial this is to seeing success when asking for the sale, not just taking the actions Ideas for how asking for the sale can look For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

29. How to ask for the sale in your wellness business

In this episode I’m talking to SEO and Visibility Queen Maddy Shine about the scary and technical sounding world of search engine optimisation. As well as practical tips on doing your own SEO, Maddy and I talk about the real issues with being seen online and what it takes to step out and be recognised for what you do. Some of the things we talked about when it comes to SEO and getting found: Lessons from a recession and discovering what you really want to do, as Maddy did after the 2008 crash. SEO = Seeking Exciting Opportunities. Seeing improving your visibility as a chance to find new opportunities in your business to bring in customers and income. The importance of experimenting in business to get the results you want. Blocks when it comes to visibility - how to be truly yourself and accept yourself in order to overcome your fear of being seen. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

28. How to do SEO for your wellness business website with Maddy Shine

In this episode I talk about how to create a website for your wellness business that attracts rather than repels your ideal customers. Your website is a powerful tool for selling yourself but often what you’re choosing to focus on and put on your site isn’t doing you any favours. Let me put you straight!  In this episode I cover: Focusing on your ideal client  and how this should underlie everything you do on your website Basic pages you need to include and what pages don’t need to be included if they’re holding you back from launching your website  Calls To Action - ways to make people take action, get in touch, book in or join your mailing list, rather than just passively browse your site. Formatting and why using headers, paragraph breaks, italics and bold text are so important  Photos of yourself - why these are so vital because ‘people buy from people’! Making it easy to book and pay - why and how to make things quick and easy for people to contact, book and buy from us  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

27. How to build a wellness business website that attracts customers

In this episode I’m talking to Fab Giovanetti, social media and marketing consultant and founder of Creative Impact Co, formerly the Health Bloggers Community - where I met her at the beginning of my blogging adventures. Fab has an incredible eye for branding and shares practical tools as well as pit-falls to avoid when branding your biz. Some of the things we talked about when it comes to branding your wellness business: Three stages to create a brand for your wellness business We both talked about graphic design tool Canva for creating your branding deck and brand graphics Shiny object syndrome and why it’s so important to keep your brand consistent "Procrastibranding" - wasting time and hiding behind perfecting your logo, website, visuals and social media graphics The importance of accountability when it comes to completing your branding and sharing it with the world. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

26. How to brand your wellness business with Fab Giovanetti

In this episode I talk about how to get help in your wellness business and what you need to consider if you’re thinking about working with a VA (a Virtual Assistant). You can do anything but not everything in your business, but how do you get the right support? In this podcast I go deeper into my tips including: Hiring before you feel ready and staying in your zone of genius How delegating and hiring help doesn’t magically make you more consistent or successful The difference between hiring someone to do things you can’t, and hiring someone to do tasks you could do, but they’re not a great use of your time Tasks you could give a VA and tasks to outsource to other experts Q&A on working with a VA including contracts and NDAs, how much to pay them and how to find the right person For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

25. When and how to hire help in your wellness business

In this episode I’m talking to Kerry Lyons, Business Design Coach and host of The Imperfect Life® Podcast.  Kerry was my own coach when I started my business and truly helped me step into doing what I love. We discussed the mindsets it takes to leave your job and leap into your own biz. In this episode we cover: Having no plan and trusting the process of experimenting when it comes to leaving your job. The mindset of “My only option is to stay in this job” How necessary it is to limit the amount of time you faff around with your side-hustle Making a decision and commitment to do something Choosing to help people over the stories and limits of your ego. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

24. How to turn your day dream into your day job with Kerry Lyons

In this episode I share my tips on how to get your wellness business fully booked using a free Facebook group. They're a fantastic free tool to build know, like and trust - but how can you make one work for you? I talk about: Giving your Facebook group a purpose How to sign up members to your group  What content to share in your Facebook group  How to get engagement and interaction in your group  Ways to sell regularly that feel good  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

23. How to use a Facebook group to grow your wellness business

Today I'm bringing you a little bonus episode - something you requested from me when I asked what you wanted to celebrate the end of Season 2.  It’s a visualisation meditation for you to spend time living and breathing a perfect day in your future wellness business.  If you want to listen to the meditation without the introduction, skip straight ahead to 7 minutes, where the meditation itself starts.  The meditation lasts around 10 minutes, so get comfortable and get ready to soak up the experience of running your dream wellness business.  Thank you so much for listening and see you again soon for Season 3.  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

22. Visualise your a day in your dream wellness business

In this episode I’m talking to Annette Kelly about how she grew Little Penny Thoughts from a side-hustle, passion project, into a business that she could leave her teaching job for. Full of wisdom and insights and with a true belief in community over competition, this is a gorgeous inspiration filled chat. We discuss: Fear of judgement online and feeling paranoid when getting started, especially when working in another job. Overanalysing your videos to camera in the early stages, and how to move on from that and show up for your audience. Noticing the difference between tuning into your gut and posting on social media only when you’re inspired, and when you are being paralysed by the fear of judgement which stops you posting what you want, or at all. Community over competition. Supporting others in the wellbeing industry, rather than trying to compete with others. ‘Doing the double’ of both jobs together. Making the transition and making the leap - how Annette knew it was the right time to jump. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

21. How to grow a side-hustle with Annette Kelly

A podcast by Vicky Shilling for health and wellness entrepreneurs who want to take action to build and grow their business.

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