In this episode I’m talking to Quantum Transformation and Embodiment Coach Suzy Ashworth. With a background in building a hypnobirthing business, Suzy now uses her expertise in marketing and mindset to help female business owners get what they want. If you want to write content that makes your audience think “that’s exactly me!” then this is a must listen. In this episode we cover:  Suzy's 3 steps to mastering your message and connecting with your ideal customers  Staying in your own lane and focusing on what you want and need to do in your own business. Connecting with yourself and your purpose in order to show up in the way you want in your messaging. The importance of taking risks and being willing to not be liked by everyone. Suzy’s promotional photos in a swimsuit are discussed! For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

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30. How to master your message with Suzy Ashworth

In this episode I talk about how to ‘ask for the sale.’ It’s a phrase you might have heard talked about by many coaches and business owners and it’s one that makes a lot of us really squirm. We love helping people improve their health, but asking them to buy from us? Cringe! Listen to get my tips on asking for the sale in an easy and effortless way. I cover: Why asking for the sale is critical and so often missed How many times a day you should be doing it Your energy and mindset around asking people to buy from you and how crucial this is to seeing success when asking for the sale, not just taking the actions Ideas for how asking for the sale can look For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

29. How to ask for the sale in your wellness business

In this episode I’m talking to SEO and Visibility Queen Maddy Shine about the scary and technical sounding world of search engine optimisation. As well as practical tips on doing your own SEO, Maddy and I talk about the real issues with being seen online and what it takes to step out and be recognised for what you do. Some of the things we talked about when it comes to SEO and getting found: Lessons from a recession and discovering what you really want to do, as Maddy did after the 2008 crash. SEO = Seeking Exciting Opportunities. Seeing improving your visibility as a chance to find new opportunities in your business to bring in customers and income. The importance of experimenting in business to get the results you want. Blocks when it comes to visibility - how to be truly yourself and accept yourself in order to overcome your fear of being seen. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

28. How to do SEO for your wellness business website with Maddy Shine

In this episode I talk about how to create a website for your wellness business that attracts rather than repels your ideal customers. Your website is a powerful tool for selling yourself but often what you’re choosing to focus on and put on your site isn’t doing you any favours. Let me put you straight!  In this episode I cover: Focusing on your ideal client  and how this should underlie everything you do on your website Basic pages you need to include and what pages don’t need to be included if they’re holding you back from launching your website  Calls To Action - ways to make people take action, get in touch, book in or join your mailing list, rather than just passively browse your site. Formatting and why using headers, paragraph breaks, italics and bold text are so important  Photos of yourself - why these are so vital because ‘people buy from people’! Making it easy to book and pay - why and how to make things quick and easy for people to contact, book and buy from us  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

27. How to build a wellness business website that attracts customers

In this episode I’m talking to Fab Giovanetti, social media and marketing consultant and founder of Creative Impact Co, formerly the Health Bloggers Community - where I met her at the beginning of my blogging adventures. Fab has an incredible eye for branding and shares practical tools as well as pit-falls to avoid when branding your biz. Some of the things we talked about when it comes to branding your wellness business: Three stages to create a brand for your wellness business We both talked about graphic design tool Canva for creating your branding deck and brand graphics Shiny object syndrome and why it’s so important to keep your brand consistent "Procrastibranding" - wasting time and hiding behind perfecting your logo, website, visuals and social media graphics The importance of accountability when it comes to completing your branding and sharing it with the world. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

26. How to brand your wellness business with Fab Giovanetti

In this episode I talk about how to get help in your wellness business and what you need to consider if you’re thinking about working with a VA (a Virtual Assistant). You can do anything but not everything in your business, but how do you get the right support? In this podcast I go deeper into my tips including: Hiring before you feel ready and staying in your zone of genius How delegating and hiring help doesn’t magically make you more consistent or successful The difference between hiring someone to do things you can’t, and hiring someone to do tasks you could do, but they’re not a great use of your time Tasks you could give a VA and tasks to outsource to other experts Q&A on working with a VA including contracts and NDAs, how much to pay them and how to find the right person For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

25. When and how to hire help in your wellness business

In this episode I’m talking to Kerry Lyons, Business Design Coach and host of The Imperfect Life® Podcast.  Kerry was my own coach when I started my business and truly helped me step into doing what I love. We discussed the mindsets it takes to leave your job and leap into your own biz. In this episode we cover: Having no plan and trusting the process of experimenting when it comes to leaving your job. The mindset of “My only option is to stay in this job” How necessary it is to limit the amount of time you faff around with your side-hustle Making a decision and commitment to do something Choosing to help people over the stories and limits of your ego. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

24. How to turn your day dream into your day job with Kerry Lyons

In this episode I share my tips on how to get your wellness business fully booked using a free Facebook group. They're a fantastic free tool to build know, like and trust - but how can you make one work for you? I talk about: Giving your Facebook group a purpose How to sign up members to your group  What content to share in your Facebook group  How to get engagement and interaction in your group  Ways to sell regularly that feel good  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

23. How to use a Facebook group to grow your wellness business

Today I'm bringing you a little bonus episode - something you requested from me when I asked what you wanted to celebrate the end of Season 2.  It’s a visualisation meditation for you to spend time living and breathing a perfect day in your future wellness business.  If you want to listen to the meditation without the introduction, skip straight ahead to 7 minutes, where the meditation itself starts.  The meditation lasts around 10 minutes, so get comfortable and get ready to soak up the experience of running your dream wellness business.  Thank you so much for listening and see you again soon for Season 3.  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

22. Visualise your a day in your dream wellness business

In this episode I’m talking to Annette Kelly about how she grew Little Penny Thoughts from a side-hustle, passion project, into a business that she could leave her teaching job for. Full of wisdom and insights and with a true belief in community over competition, this is a gorgeous inspiration filled chat. We discuss: Fear of judgement online and feeling paranoid when getting started, especially when working in another job. Overanalysing your videos to camera in the early stages, and how to move on from that and show up for your audience. Noticing the difference between tuning into your gut and posting on social media only when you’re inspired, and when you are being paralysed by the fear of judgement which stops you posting what you want, or at all. Community over competition. Supporting others in the wellbeing industry, rather than trying to compete with others. ‘Doing the double’ of both jobs together. Making the transition and making the leap - how Annette knew it was the right time to jump. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

21. How to grow a side-hustle with Annette Kelly

In this episode I share my tips on how to stop worrying about judgement from other people. It’s one of the biggest topics I cover with my clients and one I see holding you back time and time again from going big and doing what you want in your business. Let’s tackle it together. I talk about: Thinking about who you think is judging you. Who are these people you are so afraid of judgement from? How people think, feel and behave towards you says more about them than it does about you.  Sometimes people who judge us are coming from a place of love and fear for us. People who judge are not your ideal client or customer. Writing a list of people whose opinion actually matters to you.  Keep doing the work to reframe your thoughts. It takes time. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

20. How to stop worrying about being judged by other people

In this episode I’m talking to Gracie and Sophie from Squirrel Sisters. I was inspired to get them on the podcast when they shared how they had successfully launched their products into stockists like Holland & Barrett, with no external backing. We talk brand building, market research and who to rely on in business. We discuss: Fear of judgement when you’re just starting out Running a lean, flexible business that suits your lifestyle.  Building a brand and having values, a tone and an ethos that runs through everything you create. Finding your confidence in your own brand voice and not getting distracted by what other people are doing. The advantage of being known for one thing and becoming an expert at your specific area. Working with people that respect you and support you, rather than undermining you. Tapping into networks so you don’t feel alone. Being open to feedback and doing market research.   For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

19. How to launch a health product with no funding with Squirrel Sisters

In this episode I share my tips on how to keep showing up, even when you’re just getting started and it feels like you’re talking into an echo chamber where no-one is hearing you. With practical tips and insight from my own journey, I’ve got loads of fresh ways to think about it and to keep you consistent. I cover:  Focusing on being internally motivated, not externally. Cultivating self-belief - what you have to offer is valuable. Trusting that people are listening and watching, even if they don’t engage.  Understanding you’re not perfect and that’s okay. Stop obsessing about your metrics and reach. Focus on the quality of your content instead.  It takes time - it takes 10 years to become an overnight success. Put the blinkers on and ‘stick to the knitting.’ Just do you, stop comparing yourself to others. For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

18. How to keep showing up when it feels like no-one is listening

Today I’m talking to Business Mentor Ruth Poundwhite. We talk about creating content that truly connects and builds the engaged audience we are all seeking, to inform and inspire our work and turn into paying customers. In this episode we cover: Creating content that shares your story and resonates with other people. Connecting with people where they are right now through your content and your language and topics. What to do if you’re really struggling to come up with content ideas. What content doesn’t resonate. Showing up and giving it a go, whether your content connects or not. The importance of repeating things that are important - because not everyone hears it the first time.  For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

17. How to create content that connects with Ruth Poundwhite

In this episode I share 5 tips about how to have conversations with your audience and potential clients, to build strong relationships and move people to feel ready to buy from you in your wellness business. I cover: Treat people like human beings. Engage on a human level and meet them where they’re at. Start conversations and ask questions. And stop worrying if no-one replies! You have to appear to be open to talking at all times. Use Calls To Action (CTAs) at all times. Don’t underestimate Direct Messages. Drop into people’s DMs wherever you can. Get feedback, get input and chat in a personal space.  Get people onto calls. If someone shows interest, get them onto calls as much as possible and keep asking them questions.  Keep track of your conversations in a spreadsheet or CRM.  I now use the free version of HubSpot to track my sales conversations.   For episode show notes, resources and links, head to: https://vickyshilling.com/juststartnow-podcast

16. How to have conversations with potential clients

A podcast by Vicky Shilling for health and wellness entrepreneurs who want to take action to build and grow their business.

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