Building the sims brand - Laurel Stark / Tiara Puglisi
In this episode, I talk with marketing director Tiara Puglisi and creative director Laural Stark from the 'the Sims', a brand owned by EA electroni...
My biggest fears as a brand strategist
My biggest fears as a brand strategist
In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T...
Paul Feldwick - Why does the pedlar sing?
Paul Feldwick - Why does the pedlar sing?
In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pe...
Brandon Shockley - Brand tracking & research
Brandon Shockley - Brand tracking & research
In this episode, we talk about brand tracking & research with Brandon Shockley, Vice President Market Research at 160over90. We take a deep dive in...
Jon Cohen - Asking for trouble
Jon Cohen - Asking for trouble
In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking...