When it comes to building a wedding business that stands the test of time, there are several key things to consider. In today&apos;s episode, Taylor sits down with Kevin Dennis, a wedding industry veteran, to discuss what has kept his business alive and well for the past few decades. Points discussed in this episode include:How to step back and look at the bigger picture of your business&apos;s trajectory, whether as a new event pro or a professional with experience under your beltBest practices for setting your business up for success - in productivity, partnerships, and internal structure/workflowIdentifying changes and trends that require your business to adapt, as well as tactics for evolvingJoin the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comAbout Kevin Dennis:Kevin has a deep love and respect for education and seeks to develop a hub of information and opportunities for the industry as he embarks on his latest endeavor at WeddingIQ.As an event industry veteran and owner of Fantasy Sound Event Services, Kevin takes pride in his leadership of and involvement in industry associations. He is the international president for WIPA. Recognizing a need for networking in his own region, Kevin founded the Tri Valley Wedding Professionals in 2010 and the association has now grown to a membership of nearly 700 pros.A respected thought leader and national speaker, Kevin was recently ranked as one of the top 3 speakers at NACE Experience. He is an ongoing contributor to Catersource and SpecialEvents.com and has been featured in BRIDES, Martha Stewart Weddings and the Travel Channel, among others. He recently received the Certified Professional in Catering and Events (CPCE) designation from NACE.Website: http://weddingiq.com/ https://weddingindustryspeakers.com/speaker/kevin-dennis/Facebook: https://www.facebook.com/WeddingIQ Instagram: https://www.instagram.com/wedding_iq/  

Level Up Your Wedding Film Business

The Best Kept Secrets of Longevity w/ Kevin Dennis

It&apos;s no secret that success doesn&apos;t happen accidentally. Achieving your dreams takes big, purposeful action on a regular basis. And this philosophy, paired with a strong work ethic, is what gave today&apos;s guest, Peyton Frank, the edge in her career that yielded huge results.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comLearn more about Peyton Frank:www.peytonfrankfilms.comwww.instagram.com/peytonfrankPeyton Frank is a destination wedding, commercial, and editorial filmmaker based out of Dallas and Austin, Texas. She has traveled internationally and domestically filming with top wedding professionals such as KT Merry, Jose Villa, and Joy Proctor. When she isn&apos;t filming or editing, Peyton can be found traveling and relaxing with her mom or boyfriend or relaxing at home with her two cats, Zoe and Elio.

How Purposeful Action Yields Huge Results w/ Peyton Frank Films

Marketing is a crucial part of business, and that statement also applies to us in the wedding industry. But how can you tell if your marketing strategy is even working? Christie Osborne joins Taylor on the podcast today to chat about :Sales and marketing funnels: what are they and how can a business owner get started in structuring their own funnel?How can business owners determine the best channels to reach their target market? What is at risk when skipping the evaluation stage of one’s advertising and marketing strategy?How can smart business owners measure their return on investment? What tools can they use to track their progress?How someone can identify (and solve) gaps in their sales and marketing funnel?  Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comLearn more about Christie Osborne:https://www.facebook.com/mtnsidemediacohttps://www.instagram.com/mtnsidemediaco/http://mountainsidemedia.com/Christie Osborne, proud data nerd, is the owner and founder of Mountainside Media, a consulting firm devoted to using market research, data, and analytics to support event professionals as they develop scalable marketing strategies to grow their business. Christie is dedicated to guiding the industry in a direction that ditches tired, old sales pitches and turns its focus on what really matters: turning data into dollars.Her penchant for all-things-digital and a knack for critical thinking have made Christie into the analytics master that she is today, always prepared to dig into web metrics and refine a marketing strategy based on its ROI. Her approach marries website stats with social media data for an effective one-two punch of real, concrete analytics that are invaluable to her clients.Beyond data-driven marketing analysis, Christie frequents the national speaker circuit where she shares her expertise onstage for organizations like NACE, Catersource, WIPA, and ABC. She is also a regular contributor to industry publications, including Special Events, Catersource, Sage Wedding Pros, and Wedding Business Magazine.

Is Your Marketing Even Working? w/ Christie Osborne

What could possibly go wrong on a wedding day for the vendors involved? Apparently there&apos;s quite a list! This lighthearted episode about wedding horror stories is a compilation of previous guests on the podcast sharing their stories of what went wrong on a wedding day.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

Wedding HORROR STORIES pt. 2

What is a publication, and why should you care if your work is featured? Today I&apos;m chatting with Jainé Kershner all about the ins and outs of being published as a wedding creative.Connect with Jainé :Instagram: https://www.instagram.com/jainekershner/Website: https://www.jainekershner.com/Podcast: https://www.teawithjaine.com/ Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

How to Get Your Work Featured in Publications w/ Jainé Kershner

As wedding industry pro&apos;s, client experience makes up a huge portion of our jobs. Yes, we are technically hired to deliver the film, photos, or the floral design, but taking care of our clients by going above and beyond is what creates a standout brand.Today I&apos;m chatting with Elevate Mastermind member Kristen of Kristen Whitehead Productions all about this topic.Elevate Mastermind is a group coaching / mentorship program for ambitious wedding professionals. Want to learn more or get on the waitlist? Click here.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

HOT SEAT - Focusing on Client Experience

Today&apos;s episode is actually highlighting a piece of a live training I did inside Elevate Mastermind. Before you invest money in branding or marketing, it&apos;s beyond important to get crystal clear on who your ideal client is. Your ideal client is the foundation that your entire business should be build upon.Elevate Mastermind is a group coaching / mentorship program for ambitious wedding professionals. Want to learn more or get on the waitlist? Click here.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

How to Get Crystal Clear on Your Ideal Client

If you ever feel a sense of imposter syndrome as a creative business owner, then I&apos;ll be the first to tell you that you aren&apos;t alone. Feeling inadequate, like you&apos;re not enough, or having chronic self-doubt is something many of us struggle with. The good news: it means you&apos;re on the right track to success. Because success doesn&apos;t come from your comfort zone.Today I&apos;m chatting with Elevate Mastermind member Cassie of Little Eye Film Co. all about this topic.Elevate Mastermind is a group coaching / mentorship program for ambitious wedding professionals. Want to learn more or get on the waitlist? Click here.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comConnect with Cassie (and peep her gorgeous new branding):Website: https://littleeyefilmco.com/Follow Cassie on IG: https://www.instagram.com/littleeyefilmco/

HOT SEAT - Overcoming Imposter Syndrome

The destination wedding market is growing rapidly, and it’s one that holds abundant business opportunities. However, breaking into destination weddings requires careful strategy. Whether you want to take local clients to a tropical paradise or bring faraway couples to your hometown, you need to learn the finer points of operating from a distance. In this session, Jennifer will share her own experience to guide wedding pros in finding their ideal destination(s) and how to become an expert with a foothold in that market.Register for my *free* workshop Build a Better Wedding Business: https://thelevelupco.com/freeworkshopJoin the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comAbout Jennifer:Owner and founder of Taylor’d Events, Jennifer Taylor carries over 15 years of wedding planning and has earned a wealth of knowledge throughout her career. While running her own business, she had the pleasure of working alongside highly innovative and talented creatives throughout the industry and beyond. She noticed that many creatives are predominantly right-brained—wildly imaginative and expressive, but missing the necessary structure to create logical systems in their companies. In launching Jen Taylor Consulting, she made it her mission to help creatives build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.Jen’s systematic knowledge of the inner workings of creative businesses has brought her to national stages and major industry publications. She has spoken at conferences like The Special Event, NACE Experience, and ILEA, as well as chapter-based events for NACE, The Wedding Network, ABC, and Western Washington University. Her expertise has also graced the pages of WeddingWire EDU, Special Events, Catersource, Book More Brides, Honeybook, and Wedding Planner Magazine.Outside of work, you can typically find her traveling throughout the West Coast or in Maui — the two markets her company serves for destination events. She also has a penchant for cooking and can often be found sipping on a refreshing glass of wine. Find Jennifer:Website: https://jentaylorconsulting.com/Facebook:  https://www.facebook.com/JenTaylorConsulting/Instagram: https://www.instagram.com/jentaylorconsulting/Pinterest:  https://www.pinterest.com/taylordevents/

Breaking Into Destination Weddings w/ Jennifer Taylor

Do you want to know the difference between those who succeed vs. those who don&apos;t? They&apos;ve mastered and committed to the 1% rule. Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

The 1% Rule

Today on the show we have husband and wife photography team, Scott and Dana, These two have been shooting alongside each other since 2012, totaling over 300 weddings! Having been married for 20 years, the way in which they cherish their own marriage fuels their desire to serve clients just starting out on their own lifelong adventure. When people ask how they manage living and working together, they say they love partnering in all aspects of their life, and wouldn&apos;t want it any other way. Scott and Dana are only half joking when he affectionately refers to her as his personal secretary, while she expresses appreciation in having him for a butler. Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comConnect with Scott + Danawww.weddingsbyscottanddana.comInstagram: @scottanddanaphotographers

Working as a Husband + Wife Team w/ Scott + Dana

MAKE MORE MONEY, SERVE YOUR DREAM CLIENTS, SHAPE YOUR FUTUREBuild a Better Wedding Business is a free 5 day workshop built to be the catalyst for change in your business. Every day for 5 days straight, we will come together as a community to learn & grow. Ready to tackle your goals? This is the place to start.Register Here: https://thelevelupco.com/freeworkshop

Build a Better Wedding Business

Upleveling Your Time Management & Productivity for Maximum GrowthJoin the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

HOT SEAT - Upleveling Your Time Management & Productivity for Maximum Growth

Whether you are brand new to the industry or shifting into a new segment of the market, it can be intimidating to enter a new market. This conversation on how to enter a flooded wedding industry market powerfully is one that is sure to kick you into high gear.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comAbout Kristy RiceKristy’s work, like her personality, is at times difficult to pin down. Her brushstrokes can ebb and flow from highly detailed and meticulous to free-flowing and boundless, all the while remaining captivating and unmistakable. For the last 16 years, Kristy’s obsession with paint and paper has evolved into the innovative and wildly recognized brand, Momental Designs. Kristy has transformed event stationery into a persuasive and compelling medium that garners global attention from media, celebrities and some of the world’s most creative individuals. Widely regarded as an industry tastemaker, Kristy’s styling, painting and stationery innovations have been featured in creative editorials and installations in some of the world’s most famed publications.Kristy’s work has been credited in People Magazine, OK! Magazine, Good Morning America, New York Live, The Knot, Inside Weddings and Brides Magazines, Vanity Fair, Martha Stewart Weddings, Flutter, You and Your Wedding, Brides UK along with countless blogs. Kristy’s work has also crossed over into fine art and lifestyle markets with licensing and the development of branded product lines for the top Arts & Crafts stores nationwide. Her licensed artwork can be found at Bed, Bath and Beyond, Target, Walmart, Anthropologie, Chatbooks and more. She is an 8-time author with Schiffer Publishing with her ninth title set to release in July of 2019.

How to Enter a Flooded Market Powerfully w/ Kristy Rice

In life + in business, we can either choose to be comfortable, or we can choose to grow. So what&apos;s it going to be for you?Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don&apos;t need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com

There is No Growth in Being Comfortable

Take your wedding film business to new heights. Each week we will discuss tips and strategies to take your wedding videography business to the next level. From marketing + branding, to wedding day strategies, I've got you covered. There's room for all of us to succeed, so let's level up together.