Every week Lochhead on Marketing ™ examines the mindset & strategies required to win. This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies. Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, Fast Company call him “A Human Exclamation Point”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.
In this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking. Context Matters More Th...
If you’re a regular listener, you know that we have very few guests on this podcast. That is because I believe that 90% of what we get taught about ma...
All of you have probably heard about Theranos by now, and the huge impact it made in the industry. Though no matter the outcome of the trials of Eliza...
The electric vehicle category is a giant new mega category that is completely changing the transportation landscape. Rivian is a startup who has yet t...
In this episode of Lochhead on Marketing, let’s talk about how to spot a legendary startup / new category idea. It turns out there are a few secret hi...
In this episode of Lochhead on Marketing, let us talk about something that I get asked about all the time. That is, can service firms do Category Desi...
Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which was abo...
In this episode of Lochhead on Marketing, let’s talk about the two categories of Problems and Opportunities that we face, and the questions that we ne...
In this episode of Lochhead on Marketing, let’s talk about newsletters. Particularly, how to create a successful newsletter. Lately, we’ve been gettin...
In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest. I’ve been inspired of late by a ne...