29. Framing Brand Messages + Dhavan Shah
Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election seaso...
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Join us on each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.
28. Communicating during COVID-19 + Scott Grodsky
We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19...
27. Podcast Pivots, NBA Branding + Kane Pitman
Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. This was originally recorded in Februar...
Good City Brewing + Seeking the Good in a Crisis
This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experienc...
25. Badger Mutual, Target Markets + Approachable Insurance
Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network ...
24. Bridge the City, Podcasting + Inspiring Audience Action
Episode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful c...
23. Cousins Subs, Justin McCoy + Stomach Competition
Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares ho...
22. Chuck Swoboda, Marketing Innovation + Company Culture
Episode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a market...
21. Carl Deffenbaugh + Thinking Like a Media Outlet
Episode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and ...
20. Angela Damiani, Newaukee + Experiential Events
Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Coll...