EP 6: Why Influencers & Events Are Made for Each Other
One of the biggest differentiators today for B2B brands is the best possible customer experience. Since there really is no substitute for real-world i...
Masters of Events
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About
Masters of Events is a podcast dedicated to helping you deliver memorable events with measurable business results. Join our lineup of world-class marketers and event planners as we explore delivering exceptional event experiences, and cover best practices for using data to build relationships and drive pipeline. Each episode features topics like event planning, running conferences and global events, marketing and promoting events, using event technology, developing a data strategy and success metrics, personalization, attendee engagement, event ROI and more.
EP 5: How to Produce Internal Events That People Actually Want to Attend w/ Merideth Ranahan
How do you create a fantastic experience for your event guests? It all starts with that initial interaction. Merideth Ranahan manages executive event ...
EP 4: 4 Questions to Ask Your Event Attendees That Will Help You Build a Better Guest Experience w/ Benny Aquila
We’ve been talking a lot about first impressions. So, have you ever thought about how important name badges are? On this episode of the Masters of Eve...
EP 3: How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold
In this episode of Masters of Events, we interviewed Sydney Leopold, Global Events Marketing Manager at Sophos. Sydney talked about how she uses event...
EP 2: How ABM Has Changed the Game for Event Marketers w/ Jessica Fewless
ABM is the best thing to happen to event marketers. That’s because it allows them to be far more targeted at events, whether they’re of the trade sho...
EP 1: Why Events Need to Be a Key Part of Your Marketing Plan w/ Rodney Siebels
Events are a core part of marketing. If it’s not already a key part of your marketing mix, you’re missing out. Events not only help deliver the missio...
EP 0: Why You Should Listen to Masters of Events
Many companies use events as their primary channel for marketing and engaging with their customers. And for good reason. Events are a wonderful place ...