Kyle Plesa is the founder of the Fort Lauderdale-based Social Group digital marketing agency. He joins us today to highlight four digital marketing channels that the modern realtor should have in their marketing mix: Tik Tok; Instagram Reels, Google Ads, and SEO. In this episode, Kyle explains what these channels are, why and when you should be using them, and tips for doing so correctly.  About Our Guest:  Kyle Plesa is the CEO and Founder of The Social Group, a digital marketing and advertising house located in downtown Fort Lauderdale and Miami Beach. Having grown up in the South Florida area and starting his career with the Miami Dolphins Corporate Partnerships Division, he obtained his Master’s degree in Sports Marketing from the University of Miami as well as a degree in Economics of the European Union from Charles University in Prague. Kyle’s passion lies in visual storytelling to build brand equity and awareness through advanced social media marketing and content creation. He is a student of data and analytics that supports brand ROI and earned revenue. After launching the social media channels for Brightline and the Pegasus World Cup Invitational, The Social Group continues to market brands and companies from an array of industries all over the South Florida Metropolitan area and East Coast. Current ventures include SeaFair Miami, the Mandarin Oriental and Sense Beach House. To get in touch with Kyle, click here. 

Miami Real Estate Podcast

Kyle Plesa – Tik Tok, Reels, Google Ads & SEO | Ep. 60

Eyrus is a construction technology start up on a mission to leverage technology and data to provide value to everyone throughout the construction process. Their solutions focus on cost, accuracy and the operational demands of each unique construction project.   About Alexandra McManus: Alexandra McManus is the co-founder and CEO of Eyrus, bringing to the company over two decades of professional experience in the construction technology space, across business development, operations, leadership, and more. She provides a constant stream of vision and intuition for Eyrus alongside her co-founder and COO, Hussein Cholkamy. Together, they launched Eyrus to generate the ultimate workforce visibility platform by leveraging automated data collection and IoT hardware. Eyrus provides simple and seamless solutions that enhance levels of workforce insight and support construction professionals in delivering their projects on time and on budget. To meet today’s challenges around COVID-19, Eyrus combines workforce data with site zone information to provide solutions for protocol mandates in the workplace, streamlining workflows, increasing collaboration, promoting safety, and supporting compliance. About Hussein Cholkamy: As Co-founder and COO of Eyrus, Hussein brings over 20 years of global experience in real estate development, construction and design.  He began his career as an Architect after obtaining his bachelor’s in Architecture from the University of Arizona. He then crossed into real estate development and project management after achieving his MBA from The George Washington University. Throughout his early career, Hussein worked on over 15 million square feet of construction and development globally. His dynamic understanding of construction project complexities, along with experience in business development and operations have founded the success of Eyrus in today’s market. 

Alexandra McManus & Hussein Cholkamy – Eyrus Co-Founders | Ep. 59

Julian Infante is a former pro baseball player and collegiate champion turned rising top producing real estate agent. In this episode, he shares lessons learned along his professional journey from the clubhouse to the competitive Miami real estate arena.

Julian Infante – From Pro Athlete to Pro Realtor | Ep. 58

Jeff Ransdell is the founder of Miami-based Fuel Venture Capital. He previously appeared on the podcast in 2018 and helped contextualize Miami’s booming tech scene for listeners. Since then, venture capitalists from Silicon Valley and New York together with tech entrepreneurs from across the globe have flocked to Miami in the wake of COVID-19. Jeff joins us today to revisit the conversation about how tech is making Miami's real estate market boom, from the perspective of an "insider."    Enjoy the show, and join us weekly on Thursdays for new episodes of the Miami Real Estate Podcast.    About Jeff: Jeff Ransdell is a venture capitalist helping to develop more than 20 technology companies through Fuel Venture Capital, the Miami-based venture fund he co-founded in 2017 and heads up as managing director. Prior to launching Fuel Venture Capital, Jeff was a managing director and market executive of Merrill Lynch, managing more than $130 billion of global private client investment assets, a P&L of $2 billion, and over 2,000 employees across the bank’s Southeast Wealth Management Division. Fuel Venture Capital has invested more than $100 million in startups based all over the world, and its portfolio includes Taxfyle, Bolt Mobility, Curve, Boatsetter, and more. Jeff is regularly called upon to share his insights on the global economy with outlets such as CNBC, CBS and American City Business Journals. Keep up with Jeff and Rokk3r Fuel via Instagram, Twitter and LinkedIn.

Jeff Ransdell – Silicon Valley & The Miami Tech Boom | Ep. 57

Josh Migdal is a founding partner of Miami-based complex commercial litigation firm Mark Migdal & Hayden and a mortgage expert. He has been tapped numerous times to provide his expertise and insight on the housing cycle as well as its ramifications, especially now with the widespread pandemic. In this episode, Josh shares his thoughts about the 2021 mortgage market outlook, in addition to: How foreclosures will affect the mortgage market and signs that it will be similar to the aftermath of the 2008 Great Recession What a successfully deployed vaccine could mean for the mortgage market (i.e. employment recovers, borders open, etc.) Why extremely low mortgage rates could create an environment for fraud Factors that will affect the refinancing boom and other related industry topics About Josh: In the aftermath of the financial crisis, Josh recovered in excess of $30,000,000 for his clients by implementing an innovative legal theory that pinned liability on title insurers for mortgage losses suffered by banks and government-sponsored entities. He is one of only a handful of attorneys in Florida that stridently advocates securing this type of recovery from title insurers on such claims. He was also recently inducted into the University of Miami’s Citizens Board - a prestigious board comprised of more than 270 business, professional and civic leaders who support the university’s programs and philanthropic efforts - as a member of the Class of 2019.

2021 Mortgage Market Outlook

In this episode with Miami real estate insurance expert Fernando Alvarez, we discuss the various exposures properties will face in 2021 and how to create a comprehensive risk management strategy. With over a decade of experience, Alvarez explains candidly how the real estate insurance market works, and how his own company aims to offer a transparent and honest experience to his clients at JAG.   Recorded mid-December 2020, the episode covers the following topics: Understanding the tidal wave of property insurance rate spikes Why insurance rates are rising for commercial real estate owners The changing claims process and InsurTech role on underwriting Catastrophic claims: How the overall claim environment affects insurance rates regardless of one’s proximity to losses from wildfires and hurricanes. Best practices and practical tips for homeowners Fernando Alvarez is an athlete, entrepreneur, principal of JAG Insurance Group, podcaster, and host of The Transition: Life After Sports Podcast. About JAG Insurance Group: With nearly a decade of hard-earned industry insight and high-level expertise, JAG continues to pave a forward-thinking approach in the commercial insurance and risk management landscape. JAG offers extensive, integrated business solutions across a multitude of sectors, including, employee benefits, property and casualty insurance, and financial and private client services.  The Miami Real Estate Podcast is brought to you by the Cervera Newsroom at Cervera Real Estate. Learn more at MiamiRealEstatePodcast.com.

Understanding Real Estate Insurance Rates and the 2021 Market Outlook

This week, Miami Real Estate Podcast co-hosts Omar De Windt and Alicia Cervera Lamadrid discuss current events, share thoughts on the Thanksgiving Day holiday, and a "Hot Take" on whether now is the time to buy or rent if you've recently sold your single-family home. Then, a Commercial real estate state-of-the-market with Sebastian Jaramillo of Wolfe & Pincavage. 

Landlord/Tenant Issues, Force Majeure, and a Commercial Real Estate Market Health Check with Sebastian Jaramillo

This week, Miami Real Estate Podcast co-hosts Omar De Windt and Alicia Cervera Lamadrid discuss current events, share thoughts on the Thanksgiving Day holiday, and a "Hot Take" on whether now is the time to buy or rent if you've recently sold your single-family home. Then, a Commercial real estate state-of-the-market with Sebastian Jaramillo of Wolfe & Pincavige. 

Landlord/Tenant Issues, Force Majeure, & a Commercial Real Estate Market Health Check with Sebastian Jaramillo

Miami real estate expert Alicia Cervera Lamadrid shares her thoughts on why Miami condominiums are still a good investment despite the popularity of single-family homes, and whether or not U.S. presidential elections will impact the real estate industry in this week's MREP "Hot Takes." Then, a conversation about the state of the Miami real estate market between Alicia and Omar with special guest Teresa Kinney, President of Miami Association of REALTORs. 

Do Elections Affect Real Estate? The Case for Condos Post-COVID. Plus, the State of the Market With Teresa Kinney, President of Miami Association of REALTORs.

Miami real estate expert Alicia Cervera Lamadrid answers questions about what Miami's real estate economy will look like post-COVID-19 in this week's Miami Real Estate Podcast "Hot Takes." Then, MREP's "Ambassador to Brazil" Mariana Lima talks to Alicia about how easy it is to sell Miami condominiums as an outside broker. They address the benefits, safety, and reasons why cooperating brokers have so much success selling new construction in Miami. The Miami Real Estate Podcast is brought to you by the Cervera Newsroom at Cervera Real Estate. Learn more at MiamiRealEstatePodcast.com.

Selling Sky: The Benefits of Selling Miami Condos

Shane Neman is a forward-thinking problem solver, consummate optimist and serial entrepreneur. A prototypical businessman of our modern era, his experience and expertise in business spans numerous industries, from technology and telecommunications to real estate and hospitality. In 2014, Shane relocated his family from Manhattan to South Florida. In this episode of the Miami Real Estate Podcast by Cervera Real Estate, he provides a detailed account of what the process entails legally, emotionally and financially. Shane breaks down what other New Yorkers need to know before making the leap and answers the big question: was it worth it? We also spoke about the importance of having a diversified real estate portfolio as an investor, new opportunity zones that savvy South Florida real estate investors should keep their eyes on and advice for would-be entrepreneurs looking to start a new venture. About Our Guest: After leaving NYU Medical School early, Shane started three industry-shifting tech startups (two of them – EZ Texting and JoonBug – acquired) with hundreds of employees and tens of thousands of customers. As an insightful startup backer, Shane’s portfolio includes companies such as Convoy, Prose, Impossible Foods, Universal Standard, Apostrophe, MeetMindful, MapAnything, VinePair and Smylen. Shane is also a prolific real estate developer and investor. From commercial shopping and industrial centers to residential buildings, he owns more than two dozen large-scale properties across the U.S. He holds a degree in Computer Science from New York University, where he received the prestigious Barry M. Goldwater scholarship and was a member of the Phi Beta Kappa academic honor society. You can read more about Shane’s transition from New York to Miami in his blog “Know this before relocating to Florida from New York City.”

Relocating From NYC to Florida? Know This Before You Take the Leap

Is Miami's real estate market destined to repeat the crash of 2008 in the wake of COVID-19? Local real estate expert Alicia Cervera Lamadrid provides us with an economic outlook for South Florida real estate and shares her thoughts on what the future holds for this all important industry within the Magic City. Leaning on more than four decades of experience navigating Miami's real estate cycles, she helps us put COVID-19 into context while dishing out words of wisdom for real estate professionals, investors and the Miami community at large.

What COVID-19 Means for Miami Real Estate | Under the Scope ft. Alicia Cervera Lamadrid

In the last five years, Miami Beach has transformed from Spring Break hot spot to highly sought-after luxury travel destination. How did this happen? Where is demand coming from? And what does the future hold for this all important industry sector. We went poolside to W South Beach – the iconic hotel and celebrity magnet – for a conversation with general manager Rick Ueno to answer these questions. Enjoy the show! About Rick: With more than 30 years of luxury hospitality experience in major metropolitan markets such as Chicago, Hawaii, Dallas and San Antonio, Rick Ueno, the General Manager of W South Beach has led the property into a record-breaking year. Ueno oversees all operations for the luxury hotel, which has garnered international attention since opening oceanside on bustling Collins Avenue. Through his superior leadership and direction, W South Beach has become one of the highest-performing W hotels in North America, and has turned the W Insiders Whatever/Whenever service into a fully integrated program with nine Insiders and counting. Prior to W South Beach, Ueno was General Manager for The Sheraton Chicago Hotel and Towers where he was awarded  Starwood’s 2006 Sales Experience Engineer Award. Since opening in 2009, W South Beach has become a permanent fixture in the luxury market synonymous with glamour and style worldwide, winning several prestigious industry awards and landing spots in coveted travel lists along the way.

Miami Travel & Tourism Trend Talk | Under the Scope with Rick Ueno

Today we’re focusing on mindfulness, and how to apply scientifically proven techniques to help you reduce stress, improve concentration, and cultivate a sense of balance, resilience, and joy among other things. Guiding us through that journey today is a TRUE disciple of the yoga arts, someone who has studied its ancient wisdom since the age of 15, and that is none other than Yoga Warrior, Peter Cailin. Backed by scientifically-based evidence, Mindfulness-Based Stress Reduction (MBSR) training has been proven to: Teach how to manage and reduce stress Reduce anxiety and worry Decrease anger and hostility Increase self-awareness and self-acceptance Develop compassion Improve focus and concentration Generate clarity of mind Optimize health and well-being Renew energy and vitality Cultivate a sense of balance, resilience, and joy Access powerful inner resources for healing Improve the overall quality of life   About Peter:     Yogi Peter Calin was certified by master instructor June Blank. June Blank, who at the time was 87 years old holds the office of diplomat of the “Asociacion de Profesores de Yoga”. Master June Blank is a disciple of Swami Jyotirmayananda of the “Yoga Research Foundation”. Peter is also an alumnus of the “Polestar Comprehensive Pilates Program” and is studio certified to teach pilates on both the reformer and mat.   Peter has studied and practiced yoga and its ancient wisdom, since picking up a book on yoga at age 15. He will be 67 December 2019. Since 2009, Peter has intensified his studies of the science, learned the wisdom and practiced the art of yoga to expand his knowledge of the life-enhancing skills and tools that yoga provides and better share this holistic enhancement with others as teacher, guide, coach, and therapist.   In his study and practice, Peter has explored Hatha, Ashtanga, Power Yoga, Vinyasa Flow and Bikram forms of yoga. He studied Ashtanga Yoga with former Madonna instructor Wayne Krassner. More recently, he retreated to the Himalayan Institute to study with Pandit Tuganit and deepen his knowledge of the Yoga Sutras.   Today, Peter continues to be guided by listening to the voices within; his intuition and instincts; the inner voice the inner light and beauty. His teachings develop from his vast body of diverse experiences and knowledge gathered throughout the years. Experience that, in it’s distilled and purest essence he pours into his teachings and every-day practice of yoga.   Regardless, Peter will tell you that “I’m just a man, like any other man. Common. Like any/every woman/man trying to decipher why I’m here, now. What my purpose is. Yoga makes me aware that without quieting the fluctuations and agitation of the mind and heart, we cannot begin that journey of exploration, discovery, and wonder. Yoga leads us to awareness and provides tools and practices that holistically heal, strengthen and balance us, so that we can be the stillness and peace we need to find our way/journey to why we’re here . . . and discover our purpose.“  

Mindfulness w/ Peter Cailin, Yoga Warrior | How to be a Top Producer

Super Bowl LIV will take place at the Hard Rock Stadium in Miami on February 2, 2020, making it the eleventh Super Bowl hosted in the region. Felipe Angulo, Super Bowl Host Committee Director of Business Connect & Community Outreach comes by the podcast to help us understand the economic and environmental impact that this monumental sporting event has on South Florida and its community. We talked about the planning involved in accommodating the massive influx of visitors into the region, and how the Super Bowl Host Committee leverages the big game to support environmental sustainability in South Florida, to raise awareness for humanitarian issues, and to support local business owners long after the game has left town.  In this episode, Felipe also sheds light on some of the various community engagement programing that will take place prior to the game. Among these include “Superbowl LIVE” celebration, which is the Miami Super Bowl Host Committee’s free-to-the-public fan fest that offers a highly interactive experience for fans to thoroughly enjoy. Taking place on Biscayne Boulevard in the heart of Downtown Miami, this week-long event will feature a tailgate town, fan activities, musical acts, culinary demos, sponsor activations, dance performances, water shows and special surprises. Superbowl LIVE will take place from Saturday, January 25 – Tuesday, January 28, and again from Thursday, January 30 – Saturday, February 1, 2020 at Bayfront Park in downtown Miami. About Felipe:  Felipe Angulo is the Director of Business Connect and Community Outreach for the Miami Super Bowl Host Committee. Felipe is responsible for assisting the VP of Business Connect & Community Outreach with management of the Business Connect program and assisting with the planning and execution of community engagement programming for Super Bowl LIV. Following his Virginia Military Institute education, Felipe Angulo pursued his Bachelor's Degree in Business Administration with a double major of Business Management and International Business at Florida International University. Profoundly devoted to public service, Felipe began his promising career at The Office of The Mayor of Miami-Dade County, where he served as an aide to Mayor Gimenez for three years. He has been an integral part of a distinct establishment, where he developed an extensive, influential professional network. He has already had a significant impact on our community as a notably involved young professional, which led his appointment as Chairman of Economic Development Subcommittee of the Miami-Dade County Millennial Board. His substantial experience and public service acumen will be of great benefit to the Miami Super Bowl Host Committee.

Discussing Miami Super Bowl Host Committee Community Engagement | Under the Scope

Expert insight for Miami real estate professionals and consumers.