Guest of the day: Adrian Michaels, Director of FirstWord Media How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism...

Guest of the day: Joanna Carrigan, Head of Branded Content at News UK How do you build branded content revenues? How do you price yourself accordingly...

Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - and how? Wha...

Guest of the day: Juliane Sydow, Director of Axel Springer Brand Studio How does a brand studio successfully work with native advertising across multi...

Guest of the day: Carla Johnson, world-renowned storyteller, author, keynote speaker and Principal at Type A Communications. How do you become just as...

Guest of the day: David Landes, Content Director at Tales Content Creators. Should you as a brand aim for channel-neutrality or what some call ‘true n...

Guest of the day: Anna Arvidsson, Head of Bonnier News Brand Studio How do you as a brand studio deliver native advertising to several publications? H...

Guest of the day: Tim Clark, VP, Head of Native Advertising at SAP How did SAP, the big multi-national software company, get into native advertising? ...

Guest of the day: Melanie Deziel, Branded Content Consultant & Founder of StoryFuel How do you make brands understand that they need to let go and kee...

Guest of the day: Fara Warner, Journalist and Digital Media Expert How do you succeed in getting a great relationship with your brand clients and crea...