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Elections, referendums, power and governance: how to get passionate about what is considered one of the dirtiest parts of human activity? How to build honest political brands in the world of manipulation? How to better understand what different political figures and parties are trying to sell us? The French expert in international relations Igor Lys talks about different tools and methods that can help everyone better grasp what he calls Neopolitics: the changes in the political landscape that are unique to our times.