Natasha Jen: People vs. Design – how to ensure great brands survive handover
Highlights from the conversation:Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's...
One More Question
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About
One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.
Ana Andjelic: Brands are not just economic entities, they're also social + cultural entities
Highlights from the conversation:If you build upon communities that have organically been created, the chances of success are much higherPeople are no...
DJ Stout: Logos are overrated
Highlights from the conversationI'm always encouraging my clients to brag in a good way.A logo is just a mark and some of the best-known brands in the...
Judge Edwin Cameron: South Africa's Constitutional Court – actually using values to build a brand
Highlights from the conversationAny public institution has a brand and is a brandThe Constitution has a lavish and generous set of values...but it com...
Chris Do: What Marvel Comics and Star Trek can teach us about brand building
Highlights from the conversation:In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a...
Matteo Bologna: The secret differentiator - Why your brand should own a typeface
Highlights from the conversation:A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typ...
Marina Willer: Why brands like Rolls Royce + Tate are built to last
Highlights from the conversation:You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas th...
Jack Butcher: Visualize Value – a $1M brand in 18 months
Highlights from the conversation:Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're b...
Rejane Dal Bello: Design is capitalism but it can be more
Highlights from the conversation[On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinkingIt m...
Leland Maschmeyer: Lessons from Chobani - How to revolutionise a brand in 4 years
Highlights from the conversationWhen you're on the client side there are so many priorities to handle other than brand buildingIt's about encouraging ...