S3E1: The Intersection of Paid Media and UX
In this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our hos...
Paid Media Coffee
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Paid media tips and trends with some of the industry’s best. Over coffee, of course.
S2E9: Paid Media Coffee: Preparing for a New Normal in a Changed World
In a world grappling with the effects of COVID-19, we are in uncharted times. In this special episode of Paid Media Coffee, our host Kelly Mancuso, di...
S2E8: Instagram, Snapchat, and TikTok: Story-Based Paid Social
In Episode 8 of Season 2, we tackle the world of story-based paid social. Join us for this special Podcast that is three mini-episodes in one. In part...
S2E7: Cross-Channel Paid Search Strategies
While Google dominates search engines in terms of market share, your paid search strategy shouldn’t end there. There are many opportunities to integra...
S2E6: Paid Search Account Structure Tips & Best Practices
As advertisers, the number of available options, tools, and automation available for your paid search campaigns can seem overwhelming. In episode 6 of...
S2E5: Paid Search - The Past, Present, and Future
Season 2 of Paid Media Coffee is about looking ahead to changes in our industry. Join us in episode 5 as we walk through the evolution of paid search ...
S2E4: Taking a Deep Dive Into Connected TV Advertising
According to AdWeek, Over-the-top (OTT) ad revenue is poised to increase by 15% over the next decade. In this episode from Season 2 of Paid Media Coff...
S2E3: Dynamic & Personalized Creative - Changing the Landscape of Paid Media
As consumers and marketers, we’ve all been frustrated when we are served generic or irrelevant ads on the Internet. Join us in Episode 3 of Season 2 o...
S2E2: Navigating the Facebook Paid Media Ecosystem
In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem. Facebook continues to be a provocateur and a significa...
S2E1: Paid Media in 2020 and Beyond
2020 is here, and the future is now. Our host Kelly Mancuso, along with Brian Easter, Alexa Munoz, and Casey Baker kick off Season 2 of Paid Media Cof...