Getting Hacked - How to Recover After Facebook Ad Account Is Hacked
Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietna...
Paid Traffic Lab
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About
Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.
What to Do With Your Business Now
Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcomin...
TikTok Advertising Platform is Now Open
Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from runnin...
Growing a Business with Online Advertising
Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads...
Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic
Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile...
Campaign Budget Optimization VS Non-CBO
Kevin and Spencer talk about the merits of not using Campaign Budget Optimization. Highlights CBO vs. Non-CBO Running CBO Campaign Budget Optimizati...
Metrics That Matter - Analytics and Campaign Tracking
Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on ho...
Click To Call on Facebook and Google Ad Credit Update
Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need ...
Advertising a Local Business
Kevin and Spencer explore the click to call options in Google and Facebook Ads. Highlights Running Google ads for local businesses Showing your phone...
Profiling Your Audience
Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance. Highlights Understanding you...