Product: Knowledge

Graphos

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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is CEO of Graphos; Andreas Schwabe is Director of Media Services. As an international product market...

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Episodes (25)

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Solving Product Gaps to I...

14 Dec 2020 | 27 mins 42 secs

Solving Product Gaps...

14 Dec 2020 | 27 mins 42 secs

Do You Need to Patent You...

16 Nov 2020 | 19 mins 48 secs

Do You Need to Paten...

16 Nov 2020 | 19 mins 48 secs

Positioning an Innovative...

13 Oct 2020 | 36 mins 32 secs

Positioning an Innov...

13 Oct 2020 | 36 mins 32 secs

The Secret “Buy Button” i...

14 Sep 2020 | 30 mins 25 secs

The Secret “Buy Butt...

14 Sep 2020 | 30 mins 25 secs

5 Best Practices for Laun...

17 Aug 2020 | 28 mins 11 secs

5 Best Practices for...

17 Aug 2020 | 28 mins 11 secs

Why Should I Choose Your ...

24 Mar 2020 | 24 mins 48 secs

Why Should I Choose ...

24 Mar 2020 | 24 mins 48 secs

Creating a Product for a ...

27 Feb 2020 | 34 mins 01 sec

Creating a Product f...

27 Feb 2020 | 34 mins 01 sec

How to Rock Your Product’...

04 Feb 2020 | 23 mins 46 secs

How to Rock Your Pro...

04 Feb 2020 | 23 mins 46 secs

Creating an Unforgettable...

23 Jan 2020 | 24 mins 43 secs

Creating an Unforget...

23 Jan 2020 | 24 mins 43 secs

A Guide to Innovative Pro...

08 Jan 2020 | 26 mins 11 secs

A Guide to Innovativ...

08 Jan 2020 | 26 mins 11 secs

Finding the (Real) Truth ...

12 Dec 2019 | 19 mins 08 secs

Finding the (Real) T...

12 Dec 2019 | 19 mins 08 secs

Worry-Free Manufacturer S...

28 Nov 2019 | 19 mins 25 secs

Worry-Free Manufactu...

28 Nov 2019 | 19 mins 25 secs

Licensing Your Product fo...

13 Nov 2019 | 21 mins 22 secs

Licensing Your Produ...

13 Nov 2019 | 21 mins 22 secs

Go Where Your Market Is w...

22 Oct 2019 | 16 mins 48 secs

Go Where Your Market...

22 Oct 2019 | 16 mins 48 secs

Go Where Your Market Is w...

22 Oct 2019 | 23 mins 47 secs

Go Where Your Market...

22 Oct 2019 | 23 mins 47 secs

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