When Your Product Needs a Breakthrough, with Margie Agin
Selling an innovative product relies on making change. And there can be a lot of resistance to adopting a new product of any size, but especially for ...
Product: Knowledge
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About
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is CEO of Graphos; Andreas Schwabe is Director of Media Services. As an international product marketing agency, we flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands. https://graphosproduct.com/
Breakthrough Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
We talk a lot about the high failure rates of consumer products. It’s a tough road, and launching a hit product is a rare event. Michael Sandeen is an...
Product Branding Straight from the Heart, with Emily Succorsy & Justin Foster
Consumers have had enough of phony product brands. From made-up figureheads like Aunt Jemima and the Marlboro Man to hollow brands that don’t walk the...
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Ajit Ghuman joins Laurier Mandin to talk about his new book, “Price to Scale,” and how it can help a product team to implement complete, end-to-end pr...
Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
Étienne Garbugli, author of "Solving Product" and "Lean B2B" shares advice for using customer research to achieve product-market fit and achieve scala...
Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
If you’ve created an innovative product, you're automatically in danger of having your ideas stolen or copied. Patenting the features that make it uni...
Positioning an Innovative New Product While Minimizing Risk with April Dunford
You can’t scale without getting your product positioning right. But what about new and innovative products, where best-fit customers and user data don...
The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
Patrick Renvoisé is a brain scientist who helps business leaders pinpoint the secret Buy Button inside their customer's brain. The co-author of "Neuro...
5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, it becomes harder still...
Why Should I Choose Your Product? with Author Ian Chamandy
Laurier Mandin talks with Ian Chamandy, co-author of "Why Should I choose you: Answering the Most Important Question in Business In Seven Words or Les...