Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success

Product Launch Hazzards – The Right Things in the Right Orde...

Tracy Hazzard, Tom Hazzard & Guest Experts

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Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.
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Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.
...Read More
Episodes (110)
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What Women Want: Challeng...

06 Oct 2020 | 42 mins 48 secs

What Women Want: Cha...

06 Oct 2020 | 42 mins 48 secs

Designing With The End Mi...

30 Aug 2019 | 37 mins 04 secs

Designing With The E...

30 Aug 2019 | 37 mins 04 secs

Product Inventors Rights ...

20 Aug 2019 | 59 mins 24 secs

Product Inventors Ri...

20 Aug 2019 | 59 mins 24 secs

Asian Sourcing Tips with ...

03 Jul 2019 | 44 mins 22 secs

Asian Sourcing Tips ...

03 Jul 2019 | 44 mins 22 secs

As Stolen On TV with Paul...

11 Jun 2019 | 47 mins 40 secs

As Stolen On TV with...

11 Jun 2019 | 47 mins 40 secs

From Shark Tank To The Ki...

04 Jun 2019 | 29 mins 18 secs

From Shark Tank To T...

04 Jun 2019 | 29 mins 18 secs

Nui Foods with Victor Mac...

16 May 2019 | 26 mins 33 secs

Nui Foods with Victo...

16 May 2019 | 26 mins 33 secs

Product Pitch Advice From...

10 May 2019 | 31 mins 40 secs

Product Pitch Advice...

10 May 2019 | 31 mins 40 secs

The Rockefeller Strategy:...

29 Mar 2019 | 54 mins 31 secs

The Rockefeller Stra...

29 Mar 2019 | 54 mins 31 secs

South American Sourcing O...

15 Mar 2019 | 38 mins 21 secs

South American Sourc...

15 Mar 2019 | 38 mins 21 secs

Branding Through Product ...

15 Feb 2019 | 30 mins 38 secs

Branding Through Pro...

15 Feb 2019 | 30 mins 38 secs

Amazon Seller Legal Issue...

08 Feb 2019 | 34 mins 02 secs

Amazon Seller Legal ...

08 Feb 2019 | 34 mins 02 secs

Celebrity Product Placeme...

01 Feb 2019 | 42 mins 21 secs

Celebrity Product Pl...

01 Feb 2019 | 42 mins 21 secs

Planning And Managing Pro...

25 Jan 2019 | 30 mins 16 secs

Planning And Managin...

25 Jan 2019 | 30 mins 16 secs

Scaling Successfully On A...

23 Jan 2019 | 49 mins 15 secs

Scaling Successfully...

23 Jan 2019 | 49 mins 15 secs