Store operations
A look at how stores plan and operate, focussing on Waterstone's and Clarks.
Retail management and marketing - for iPod/iPhone
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About
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
Bar code technology
Looking at the increase and benefits of online shopping and barcode technology.
The agency and the message
This video looks at how agencies help companies to raise awareness of their brand and promotions.
Online retail marketing
An online entrepreneur challenges the existing state of high street retail.
Building a brand
How should a retailer go about building their brand, and what is meant by 'a brand'?
PR in retailing
Several small businesses explain how they have used public relations to help their businesses grow and make an impact.
How supply chains work
Using frozen peas as an example, this video takes us through the complete supply chain process.
Independent retailers
Several independent retailers explain why they are a preferred alternative to the high street.